Social Media Manager

ABOUT THE ROLE

We're looking for a Social Media Team Lead who doesn't just manage platforms, but owns Bhanzu's voice in culture. Someone who intuitively understands what the internet is talking about, and ensures Bhanzu shows up with relevance, authority, and originality. You will lead the end-to-end social charter — from strategy and content systems to UGC, influencer collaborations, and platform-native storytelling — across global markets, especially the US and other diaspora audiences.

This is not a post and pray role. This is full ownership of Bhanzu's social engine — building a sharp team, creating repeatable content formats, and turning social into a measurable growth lever that drives awareness, trust, and demo bookings. The mandate is simple: make Bhanzu one of the most culturally fluent, insight-led, and high-performing voices in the category.

WHAT YOU'LL DO

▸ Own the social strategy end-to-end — build, execute, and evolve Bhanzu's presence across Instagram, LinkedIn, YouTube, and emerging platforms (think Moj, Josh, Threads). Not just a content calendar — a point of view.

▸ Spot what's next before it peaks — track cultural moments, meme cycles, trending formats, and topical hooks. Decide in real-time what Bhanzu jumps on, what it skips, and how it shows up when it does.

▸ Think in IPs, not just posts — create recurring content franchises, series, and campaign formats that build loyal audiences and long-term brand recall. The goal: people follow Bhanzu not because they have to, but because they want to.

▸ Decode the audience — deeply understand what moves Bhanzu's B2C audience (parents, students, young learners) and the B2B2C layer (educators, institutions). Build content buckets and formats that resonate with each.

▸ Lead a team of four and make them brilliant — manage, mentor, and energize a Community Manager, Influencer & UGC Manager, ORM Executive, Social Media Copywriter and Designers. You set the bar, give sharp feedback, and create an environment where great work is the default.

▸ Collaborate at speed — work with designers, writers, video producers, and agency partners to go from idea to live with quality and velocity. You're the creative hub that keeps the machine running.

▸ Own the numbers — build and maintain weekly/monthly dashboards, platform-wise performance audits, and competitive benchmarks. Use data to sharpen creative decisions — not just report them.

▸ Guard the brand voice — lead ORM sensibility across comments, DMs, and crisis response. Know when to be witty, when to be warm, and when to be direct. Every interaction is a brand moment.

WHAT YOU BRING

These aren't checkboxes. They're signals that you'll thrive here.

▸ 4–7 years in social media with at least 2 years in a strategy or lead role. You've been in the trenches and you've also held the map.

▸ Deep platform fluency — you know why a Reel outperforms a Carousel on Tuesday mornings, when LinkedIn thought-leadership hits different, and what makes a YouTube thumbnail stop the scroll. Instagram, LinkedIn, YouTube — you live on these.

▸ A nose for trends — not a follower who hops on everything late. You spot emerging formats, sounds, and cultural conversations early and know which ones are worth Bhanzu's time.

▸ Team leadership experience — you've managed or mentored a team before. You know how to set direction, give actionable feedback, and build people up without micromanaging.

▸ Data comfort — reach, engagement rate, saves, shares, follower growth, CTR, conversion from social — you speak this language fluently. Comfortable with Meta Business Suite, LinkedIn Analytics, YouTube Studio, and third-party tools (Sprinklr, Hootsuite, Buffer, etc.).

▸ Strong opinions on content — you have a clear point of view on what makes good content, what's cringe vs. clever, what formats are dying and what's about to blow up. You can articulate it and defend it.

▸ Sharp brief-writing skills — you can direct creative teams with clarity and precision. No ambiguity, no just make it pop.

▸ Comfortable with chaos — edtech moves fast, the internet moves faster. You don't freeze when plans change — you adapt and ship.

BONUS IF YOU...

▸ Are a creator yourself — you have (or have had) an active Instagram page, a YouTube channel, a LinkedIn newsletter, a meme account, or anything that shows you create content because you genuinely enjoy it, not just because someone pays you to.

▸ Have worked in edtech, D2C, or youth-first brands — you understand the nuance of talking to young audiences (and their parents) without being patronizing or boring.

▸ Have built social media IPs — recurring series, content franchises, or campaign formats that became a thing. Bonus bonus if people looked forward to them.

▸ Understand YouTube growth strategy — not just uploading videos, but building a channel: SEO, thumbnails, retention curves, community tab, the whole engine.

▸ Have experience with influencer and UGC ecosystems — you know how to identify the right creators, brief them sharply, and build partnerships that feel authentic, not transactional.

WHO YOU ARE

This part matters as much as everything above. Read it like we're talking to you — because we are.

▸ You live on the internet — not because it's your job, but because you find it genuinely fascinating. You know the difference between a moment and a trend, between a format that's rising and one that's already over.

▸ You have opinions. On content. On campaigns. On what's cringe and what's actually clever. You don't just consume culture — you have a take on it.

▸ You don't wait to be told what's trending — you're ahead of it. Your team finds out from you, not the other way around.

▸ You toggle between strategist and executor — you can zoom out to build the quarterly roadmap and zoom in to rewrite a caption at 11 PM because it's not quite right. Both feel like your job.

▸ You make people around you better — through clear direction, honest feedback, and genuine enthusiasm for the craft. Your team doesn't just work for you — they want to work with you.

▸ You believe edtech can be cool — because you understand that education, done right, is emotionally resonant, culturally relevant, and genuinely exciting. Bhanzu isn't a boring math brand. It's a brand that makes math the most interesting thing in the room — and you know exactly how to tell that story.

WHY BHANZU

Most edtech brands are selling lessons. Bhanzu is trying to change a belief system. Its mission is to eliminate math fear and replace it with mastery, confidence, and joy, led by founder Neelakantha Bhanu Prakash, whose own story as the World's Fastest Human Calculator gives the brand a rare mix of credibility, charisma, and cultural shareability.

Bhanzu says it now has learners across 16+ countries, has expanded into the US with growing adoption in regions including the Middle East, Southeast Asia, and Australia, and has been backed by investors such as Lightspeed, Eight Roads, and B Capital, with a later Series B led by Epiq Capital.

For a social media leader, that makes this a rare canvas. You are not inheriting a sleepy category or a maintenance brand. You are stepping into a company with a founder-led story, a product built around a real emotional tension, and the chance to shape how math shows up in culture for a new generation of parents and learners. This is the kind of role where social is not an afterthought to performance marketing; it can actively build authority, conversation, trust, and demand. That means more room to create original formats, sharper storytelling, and a social voice people actually remember. It's like you are not inheriting a playbook - you are writing one.