Social Media Manager

ATI GLOBAL

Weaving Your World with Quality & Style

Position: Social Media & Performance Marketing Manager

Location: Chennai

Department: Marketing & Brand Strategy

Reports to: Director (Sourabh) & Brand Heads

Role Overview

We are looking for a highly creative, execution-driven, and performance-oriented Social Media & Marketing Manager to lead the digital presence and growth of ATI Global and its multiple brands (including Madras Linen, Fabriana Italia, Poshaak, Expo properties, and future sub-brands).

This role is not just about posting content it is about building a powerful digital ecosystem that drives brand visibility, engagement, lead generation, and revenue across B2B and B2C segments globally.

Key Responsibilities

1. Social Media Strategy & Execution (All Platforms)

Plan and execute end-to-end social media strategy across:

Instagram

LinkedIn

Facebook

YouTube

WhatsApp Business

Pinterest (for fashion inspiration)

Twitter/X (for industry positioning)

Create monthly and weekly content calendars aligned with:

Product launches

Export focus countries (Sri Lanka, Dubai, USA, Europe)

Government schemes & textile updates

Trade fairs & exhibitions

Seasonal collections (festive, summer linen, etc.)

Ensure daily posting consistency:

Reels, Stories, Carousels, Static Posts, Shorts

2. Multi-Brand Management

Handle marketing across:

ATI Global (B2B fabrics & exports)

Madras Linen (B2C apparel brand)

Fabriana Italia / Maestro (premium fabrics)

Expo & Events (Textile Vision Expo, etc.)

Future sub-brands (budget, blends, linen-look categories)

Maintain distinct brand identities while ensuring overall synerg

3. Content Creation & Creative Directi

on Develop high-performing content ideas includin

g: Face videos (CEO storytelling, industry insight

s) Product showcase vide

os Factory & behind-the-scenes conte

nt Educational textile conte

nt Client testimonials & case studi

es Trend-based ree

ls Work closely wit

h: Graphic designers (Uges

h) Video edito

rs Designers (Madras Linen tea

m) Provide clear creative brief

s: Hoo

ks Script directi

on Shot ide

as Music & editing reference

4. Performance Marketing (Core Responsibilit

y) Plan and execute paid campaigns across platform

s: Meta Ads (Facebook & Instagra

m) Google Ads (Search, Display, YouTub

e) LinkedIn Ads (for B2

B) Manag

e: Lead generation campaigns (global buyer

s) Website traffic campaig

ns Conversion campaigns (sale

s) Optimiz

e: CPL (Cost per Lea

d) CAC (Customer Acquisition Cos

t) ROAS (Return on Ad Spen

d) Build and manag

e: Landing pag

es Lead funnels (Forms, WhatsApp, CRM integration

5. Lead Generation & Sales Suppo

rt Generate qualified B2B leads global

ly Support sales team wit

h: Campaign-based lea

ds Buyer targeting strategi

es Follow-up automation ide

as Creat

e: WhatsApp funne

ls Email marketing sequenc

es Retargeting campaign

6. Brand Building & Positioni

ng Position ATI Global a

s: A global sourcing lead

er A trusted export partn

er A government-recognized textile ecosystem play

er Position Madras Linen a

s: A premium, aspirational, no-discount bra

nd Strong storytelling around linen lifestyl

7. Analytics & Reporti

ng Track and repor

t: Engagement metri

cs Reach & grow

th Lead generati

on Campaign performan

ce Submi

t: Weekly performance repor

ts Monthly strategy improvement

8. Trend Research & Innovati

on Stay updated wit

h: Instagram & content tren

ds Fashion & textile tren

ds Competitor strategi

es Bring new ideas weekl

y: Viral content forma

ts Campaign concep

ts Brand collaboration

9. Website & Marketplace Integrati

on Coordinate wit

h: Website development te

am IndiaMART / B2B platfor

ms Ensur

e: Content alignme

nt SEO-friendly uploa

ds Product listings with strong visual

10. Internal Coordinati

on Work closely wit

h: Sales te

am Designe

rs Sampling te

am Manageme

nt Atten

d: Daily/weekly review meetin

gs Campaign planning discussion

Required Skills & Qualificatio

ns 25+ years in Social Media & Performance Marketi

ng Strong understanding o

f: Meta Ads Manag

er Google A

ds Analytics too

ls Experience i

n: Fashion / textile / lifestyle brands (preferre

d) Strong content thinking abili

ty Ability to execute fast and manage multiple brand

Key Traits We're Looking F

or Execution-focused (not just plannin

g) Highly creative + analytic

al Ownership minds

et Fast learner & adaptab

le Strong communication & coordination skill

KPIs (Performance Metric

s) Lead generation (quantity & qualit

y) Social media grow

th Engagement rat

es Conversion rat

es ROAS on campaig

ns Brand visibilit

Growth Opportuniti

es Opportunity to becom

e: Head of Digital Marketi

ng Brand Strategy Le

ad Exposure t

o: International marke

ts Large-scale textile ecosyst

em Multi-brand managemen

Compensati

on 30,000 60,000/month (based on experienc

e) Performance incentives based on resul

ts Growth-based increment

Final Not

This is a high-impact role. We are not looking for someone who just handles social media we need someone who can build brands, generate business, and scale ATI Global digitally across India and globally