We are looking for a creative and data-driven Social Media Manager with strong knowledge of App Store Optimization (ASO) and Search Engine Optimization (SEO). The ideal candidate will be responsible for growing brand presence across social platforms, improving app visibility on app stores, and driving organic traffic through SEO strategies.
Key Responsibilities:
Social Media Management:
- Plan, create, and publish engaging content across social platforms
- Develop and execute monthly content calendars
- Monitor trends, hashtags, and competitor activity
- Engage with audience via comments, DMs, and community management
- Analyze performance metrics and optimize strategies
ASO (App Store Optimization):
- Optimize app listings for Google Play Store and Apple App Store
- Perform keyword research for titles, descriptions, and metadata
- Improve app visibility, rankings, and conversion rates
- Track installs, ratings, reviews, and retention
- Coordinate with design and product teams
SEO (Search Engine Optimization):
- Conduct keyword research and competitor analysis
- Optimize on-page SEO including meta titles and descriptions
- Support SEO-friendly content creation
- Track rankings and organic traffic performance
Required Skills & Qualifications:
- Proven experience in social media management
- Strong understanding of ASO best practices
- Solid knowledge of SEO fundamentals
- Experience with analytics tools
- Excellent communication and copywriting skills
- Data-driven mindset
Good to Have:
- Experience with mobile apps or digital products
- Basic design or video editing skills
- Experience with paid social or app install campaigns
