Social Media Manager

Social Media Manager

Location: Bengaluru, Karnataka (On-site, Marathahalli)

Company:Agriplast Protected Cultivation Pvt. Ltd.

Overview

Agriplast Protected Cultivation Pvt. Ltd. is India's leading hi-tech protected cultivation and agriculture solutions provider. We are looking for a Social Media Manager to design and execute content strategies that will scale our brand presence across digital platforms.

This is a hands-on role - you will ideate, write, and execute strategies end-to-end. While larger creative requirements can be supported through external agencies, the role requires the ability to independently create basic, quick-turn designs or edits when needed. We are seeking someone with a proven track record of growing brands online, who combines creativity with analytical thinking and takes full ownership of our social presence.

Given the technical and specialised nature of our industry, a background in agriculture or agri-tech is mandatory. You will be communicating with growers, agronomists, and industry professionals - understanding their world is not optional, it is the foundation of doing this job well.

Key Responsibilities

Content Strategy & Execution: Develop and implement clear, structured content strategies aligned with Agriplast's brand goals, campaigns, and timelines - with a strong grasp of the agricultural contexts, seasonal cycles, and grower challenges that shape our audience's needs.

Hands-on Content Creation: Draft compelling captions, headlines, and scripts; adapt tone and messaging for each platform. Translate complex agri-tech concepts like protected cultivation, greenhouse structures, drip irrigation, and crop cycles into accessible, engaging content for both technical and non-technical audiences.

Platform Management: Manage and scale social media pages across LinkedIn, Instagram, YouTube, and X; ensure consistent, high-quality content tailored to each platform and relevant to the agri and agri-business community.

Analytics & Reporting: Track and report key metrics (follower growth, engagement rate, reach, leads generated); share insights and recommendations to continuously improve performance.

Community Engagement: Respond to queries, manage conversations, and build a professional, brand-aligned community that fosters trust and credibility among farmers, distributors, agri-professionals, and institutional stakeholders.

System Building: Establish and improve workflows for content planning, approvals, scheduling, and agency coordination to drive efficiency and consistency.

Collaboration: Work closely with internal agronomists, product, and sales teams, and coordinate with external creative partners to ensure content is accurate, on-brand, and delivered on time.

Minimum Qualification

• A background in Agriculture, Agri-tech or Polyhouse farming is mandatory - a degree, diploma, or demonstrable professional experience in the field is required.
• 23 years of proven experience in managing and scaling brand presence online with measurable results.
• Demonstrated success in growing followers, engagement, and reach through structured campaigns and strategies
• Strong communication skills in English & Hindi (both written and verbal).
• Ability to ideate and write engaging, platform-appropriate content that connects with target audiences, including farming communities and agri-business professionals.
• Comfortable creating basic social media creatives independently when required.
• Hands-on experience with analytics dashboards (Meta Business Suite, LinkedIn Analytics, YouTube Studio, etc.).
• Familiarity with scheduling and automation tools; experience building efficient workflows.
• Strong ownership mindset with the ability to work independently and deliver measurable outcomes.
• Having hands-on experience with AI productivity tools such as Claude or Genspark will be considered a distinct advantage.

Desired Traits

• Genuine curiosity about agriculture and protected cultivation - someone who finds the subject interesting, not just the job title.
• Analytical and data-driven decision-making ability.
• Proactive problem solver who improves systems and workflows.
• Clear communicator with the ability to present strategies and performance reports effectively.
• Strong accountability; treats the brand's social platforms as their own.