Social Media

About the Role

We're looking for a Social Media Manager who lives and breathes social media. Someone who understands what makes people stop scrolling, save a post, share a reel, or follow a brand. At Leap, you'll own our social media presence across platforms, with a strong focus on Instagram, helping us build one of the most engaging study abroad communities in the country.

This role is ideal for someone who combines creativity with execution, has a strong understanding of internet culture, and has a proven track record of growing and managing social channels.

The Charter Will Include:

• Own and drive Leap's social media strategy across Instagram and emerging platforms
• Build and execute content calendars aligned with business and brand goals
• Grow Instagram through a mix of reels, carousels, creator-led content, trends, and community-first storytelling
• Identify social trends, cultural moments, and platform updates, and adapt them for the study abroad audience
• Work closely with content creators, designers, video editors, and marketing teams to bring campaigns to life
• Drive audience engagement through comments, DMs, community initiatives, and social listening
• Monitor performance metrics, identify insights, and continuously optimize content based on data
• Experiment aggressively with new content formats, growth levers, and platform features

Ideal Persona Would Have:

• 2–3 years of experience managing and growing social media accounts for a brand, creator, media company, or community.
• Demonstrated success in growing Instagram accounts through organic content and community-building efforts.
• Strong understanding of content formats, platform algorithms, audience behaviour, and social media trends.
• Excellent copywriting and storytelling skills with a keen eye for what performs on social.
• Experience working with creators, influencers, and content production teams.
• High ownership, bias for action, and a willingness to experiment and learn quickly.
• A portfolio, social media handle, or case studies showcasing campaigns, content, or accounts you've grown.

Bonus Points If

• You Have built your own audience or creator presence online.
• Have experience in education, consumer internet, or youth-focused brands.
• Are the person in your friend group who spots trends before everyone else.