Senior Social Media Manager

Senior Social Media Manager & Strategist

About Decorpot

Decorpot is one of India's leading home interior brands, having transformed 10,000+ homes across 22+ cities. We specialize in end-to-end home interior solutions backed by in-house manufacturing, expert design consultation, and a strong commitment to quality and customer satisfaction.

As we continue to grow, we are looking for a Senior Social Media Manager & Strategist who can drive our social media presence, build impactful content strategies, manage influencer collaborations, and contribute to brand and business growth.

*Key Responsibilities*

*Social Media Strategy*

Develop and execute social media strategies across Instagram, Facebook, LinkedIn, YouTube, Pinterest, and emerging platforms.

Create monthly content calendars and platform-specific growth strategies.

Build content pillars, campaign ideas, and audience engagement initiatives.

Monitor industry trends, competitor activities, and emerging content opportunities.

Content Creation & Creative Management

Lead end-to-end content planning, production, and publishing.

Develop creative concepts, scripts, content briefs, and campaign ideas.

Coordinate with designers, videographers, editors, and content creators.

Plan and manage content shoots including customer stories, project walkthroughs, founder-led videos, trend-based content, and brand campaigns.

Ensure brand consistency across all social media platforms.

Influencer Marketing

Identify, evaluate, and onboard influencers and content creators.

Manage influencer agencies and collaboration campaigns.

Execute creator-led campaigns to improve brand awareness, engagement, and lead generation.

Track and optimize influencer performance.

*Performance & Analytics*

Monitor and analyze social media performance across all platforms.

Prepare monthly performance reports with actionable insights.

Identify high-performing content formats and optimize future campaigns.

Collaborate with Performance Marketing teams to align organic and paid strategies.

Track business impact through leads, website traffic, inquiries, and conversions.

*Required Skills & Qualifications*

4–7 years of experience in Social Media Marketing, Content Marketing, or Brand Marketing.

Proven experience independently managing social media accounts for brands.

Strong understanding of Instagram, Facebook, LinkedIn, YouTube, Pinterest, and emerging platforms.

Experience planning and executing influencer marketing campaigns.

Excellent content ideation, storytelling, and script-writing skills.

Experience managing content shoots and creative production.

Strong analytical and reporting skills.

Excellent communication, stakeholder management, and project management abilities.

Ability to manage multiple campaigns and meet deadlines.