Experience Level: 3–4 Years
Employment Type: Full-time
Location: North Bengaluru, Karnataka
Role Overview
We are seeking a versatile, creative, and data-informed Content Writer & Social Media Specialist to lead our brand's voice across all primary touchpoints. In this dual-focus role, you will be responsible for conceptualizing, writing, and refining high-quality short- and long-form content—including blogs, whitepapers, digital ads, and web copy—while actively driving our social media strategy and managing our online community. If you have a sharp eye for detail, a strong balance of narrative storytelling and analytical thinking, and a passion for growing brand presence across platforms, we'd love to meet you.
Key Responsibilities
Content Strategy & Creation
- Long-Form Content: Research, outline, and write clear, engaging long-form content including blog posts, industry whitepapers, case studies, and e-books.
- Conversion & Ad Copy: Draft high-converting copy for digital ad campaigns (Paid Social, Search), landing pages, email campaigns, and website updates.
- Brand Voice Maintenance: Help shape and uphold a consistent, compelling brand tone across all marketing materials.
- SEO & Performance: Apply foundational SEO best practices to ensure digital content ranks well, drives organic search traffic, and engages readers.
Social Media & Community Management
- Channel Strategy: Develop, plan, and execute multi-channel social media calendars (e.g., LinkedIn, Instagram, Twitter/X, Facebook) tailored to platform-specific audiences.
- Community Engagement: Actively engage with our community—monitoring comments, answering messages, and building relationships with followers and industry voices.
- Digital Ad Support: Collaborate with the growth team to create compelling visual copy and short video/graphic ideas for organic and paid social campaigns.
Analytics & Continuous Improvement
- Performance Tracking: Monitor key metrics (engagement rates, CTRs, content conversions) to evaluate campaign success.
- Data-Informed Iteration: Translate data into actionable content tweaks, testing new angles, hooks, and formats continuously
Qualifications & Skills
- Experience: 3–4 years of experience in content writing, copywriting, and social media management (Agency or In-House).
- Writing Portfolio: A strong portfolio demonstrating a mix of long-form (blogs/whitepapers) and short-form (ads/social posts/web copy) work.
- Social Mastery: Native-level understanding of major social media channels, including trends, formats, algorithm nuances, and best practices.
- SEO Foundations: Solid grasp of on-page SEO, keyword insertion, and readability optimization.
- Analytical Mindset: Comfortable using tools like Google Analytics, native social insights, or social tools (e.g., Sprout Social, Hootsuite) to track performance.
- Soft Skills: Exceptional project management abilities, strong eye for detail, and a self-directed, collaborative work ethic.
Regards,
HR Team
Vidyashilp University
