Role Overview
As a Digital Marketing Intern, you'll be an integral part of Pocketful's digital journeycrafting engaging content, supporting our online campaigns, and helping grow our social media presence. You will work directly with founders and a dynamic team, contributing creative ideas and learning hands-on about
digital fintech marketing.
Roles and Responsibilities
- Help design, write, shoot, appear on screen, and publish creative content across social media
channels (Instagram, Twitter (X), LinkedIn, Facebook, Threads, and YouTube).
- Assist in scheduling posts and managing the weekly social media calendar, ensuring regular
brand visibility.
- Support in community management: respond to comments, messages, and foster engagement
across platforms.
- Contribute to brainstorming sessions for campaign themes, contests, and viral content ideas
relevant to fintech and investing.
- Track performance metrics (likes, shares, followers, reach, engagement rate) using analytics
tools such as Meta Business Suite, Instagram Insights, and LinkedIn Analytics.
- Coordinate with the design and product team to produce visually appealing graphics, short
videos, reels, and infographics (using Canva or similar tools).
- Assist in collaborating with influencers and content creators for shout-outs, partnerships, and giveaways.
Requirements And Skills
- Strong interest in social media content creation (prior experience with personal or brand
accounts is a plus).
- Familiarity with major social platforms and current content formats (Stories, Reels, Threads,
Posts, Shorts, etc.).
- Some exposure to Canva or basic photo/video editing apps.
- Eagerness to learn about content performance metrics and community growth.
- Enthusiasm for fintech, digital investing, or financial literacy topics (preferred).
- Creative thinker who can balance execution with analysis
Why should you join us
- Good peers and relaxed work environment: You'll directly be working with IITians and Ivy League graduates. While everyone believes in hard work, we like to have fun and keep the working environment light, engaging, positive, and open to new ideas.
- Cutting-edge technology: Both the mentioned business divisions drive a lot of innovation in hardware, computer networking, and the fintech domain. Be at the forefront of this evolution while working with us.
