Social Media & Influencer Marketing Manager

Job Description

Social Media & Influencer Marketing Manager

Experience: 35 Years

Industry: D2C / Retail / Fashion / Consumer Brands

Location: Kellys, Chennai

Employment Type: Full-time

Role Overview

We are hiring a high-ownership Social Media & Influencer Marketing Manager who will own brand presence, content direction, and creator partnerships for GoGizmo and GoFix.

This role goes beyond posting and coordination. You will be responsible for what we say, how we look, and how we show up across social platforms with a sharp focus on trust, relevance, and growth.

You will work hands-on with an in-house creative team and external influencer agencies, while pushing content, creators, and formats to the next level.

Key Responsibilities

Social Media Strategy, Content & Ownership

Own the end-to-end content strategy and execution for all social platforms

Define content pillars aligned to:

oBrand trust

oProduct & service education

oCulture and trends

oCreator-led storytelling

Drive content creation using the in-house team (designers, videographers, editors, creators)

Ensure high creative standards, speed, and consistency

Influencer Marketing & Agency Management

Identify, onboard, and manage creators directly and via influencer agencies

Own agency briefs, negotiations, timelines, deliverables, and output quality

Manage influencer budgets and ROI

Build long-term creator partnerships, not one-off posts

Ensure influencer content feels authentic, aesthetic, and brand-aligned

Brand Trust & Credibility Building

Use social and influencer content to build:

oTransparency

oReliability

oSocial proof

Showcase real stores, real teams, real repairs, real products

Avoid shallow virality; prioritize believability and brand recall

Trend, Culture & Experimentation

Stay ahead of trends, formats, and platform shifts

Push boundaries while respecting brand guardrails

Experiment with:

oNew content formats

oNew creator categories

oNew storytelling approaches

Be bold, but intentional

Cross-Team Collaboration

Collaborate closely with:

oCreative & video teams

oPerformance marketing

oATL/BTL offline marketing

oStore & operations teams

Align content with campaigns, launches, and on-ground activity

Translate business goals into social-first storytelling

Performance, Insights & Accountability

Track and analyze:

oEngagement

oReach

oFollower growth

oCreator performance

oSentiment and feedback

Continuously refine strategy based on insights

Take ownership of outcomes, not just output

Candidate Profile

Must-Have Experience

35 years of hands-on experience in social media and influencer marketing

Prior experience in D2C, retail, fashion, or consumer brands

Experience working with influencer agencies and managing creators at scale

Proven ownership of content creation using in-house teams

Skills & Mindset

Strong aesthetic sense and content judgment

Ambitious, proactive, and comfortable pushing boundaries

Gen Z or deeply Gen Z-aligned in thinking and execution

Excellent communication and stakeholder management skills

Comfortable working from office and collaborating cross-functionally

You'll Succeed in This Role If You Are

Hungry to build something meaningful, not just maintain pages

Confident in your taste and decisions

Willing to challenge briefs and improve ideas

Obsessed with quality, speed, and relevance

Focused on long-term brand trust, not short-term hacks