Job Title: Social Media Growth Manager
Location: Ahmedabad (On-site Only)
Employment Type: Full-time
Work Schedule: 6 Days a Week
Engagement Type: Full-time Role (No Freelancing / No Part-time)
About Us MY ARMOR
MY ARMOR is a fast-growing brand focused on delivering functional, high-quality products designed for everyday comfort and performance. With a strong presence in e-commerce marketplaces, we operate at scale across multiple categories and are building a brand centered on utility, design, and customer trust.
We are hiring a Social Media Growth Manager to take complete ownership of our social media presence and drive measurable growth.
Role Overview
This role is responsible for managing and scaling our social media operations end-to-end. The candidate will be accountable for content strategy, execution, engagement, and performance outcomes.
This is a full ownership role. The expectation is to manage social media like a business function, not just content posting.
Key Responsibilities
1. Social Media Strategy & Growth
- Develop and execute growth strategies across platforms (Instagram, Facebook, YouTube)
- Plan and manage a structured monthly content calendar
- Identify trends, viral formats, and content opportunities
- Conduct competitor analysis and performance benchmarking
2. Content Research & Planning
- Perform daily research on trending and high-performing content
- Generate content ideas (reels, posts, carousels, stories)
- Write hooks, captions, and scripts aligned with brand positioning
3. Content Execution & Coordination
- Coordinate with designers, editors, and creators for content production
- Plan and manage content shoots where required
- Ensure timely publishing as per schedule
- Maintain brand consistency across all content
4. Community Management
- Manage comments, direct messages, and audience interactions
- Drive engagement through active communication
- Monitor feedback and audience sentiment
5. Performance Tracking & Optimization
- Track performance of all content and campaigns
- Identify high-performing formats and optimize accordingly
- Conduct A/B testing (hooks, formats, timing)
- Prepare weekly and monthly reports
6. Budgeting & ROI Management
- Plan and allocate budgets for content, influencers, and promotions
- Track cost per engagement, cost per follower, and ROI
- Ensure all activities are measurable and performance-driven
7. Influencer & Collaboration Management
- Identify relevant influencers and partnership opportunities
- Execute collaborations and track results
Deliverables
Daily
- 12 short-form videos (Reels / Shorts)
- Stories and engagement activities
- Comment and DM management
Weekly
- 57 content pieces (mixed formats)
- Trend and competitor analysis
- Performance summary
Monthly
- Growth report (followers, reach, engagement)
- ROI report (campaign-wise performance)
- Next month content and growth plan
Key Performance Indicators (KPIs)
Growth
- Follower growth rate (month-on-month)
- Reach and impressions growth
Engagement
- Engagement rate
- Saves, shares, comments per post
- Average watch time
Content Performance
- % of high-performing / viral content
- Retention rate (initial seconds)
Financial
- Cost per engagement (CPE)
- Cost per follower (CPF)
- Campaign ROI
Execution
- Adherence to content calendar
- Content delivery vs planned output
Candidate Requirements
Mandatory
- Proven experience in growing social media accounts (with measurable results)
- Strong understanding of short-form content and platform algorithms
- Data-driven approach to decision-making
- Ability to execute consistently with ownership mindset
Preferred
- Experience scaling personal or brand social media accounts from scratch with measurable growth outcomes
- Strong content writing skills with ability to create high-converting hooks, captions, and scripts
- Experience in content performance analysis and deriving actionable insights
- Ability to leverage AI tools to build customer-centric content frameworks and systems that improve productivity, consistency, and engagement
- Experience with D2C / e-commerce brands
- Basic understanding of video production and editing workflows
- Experience managing influencer collaborations
Important Conditions
- This is a full-time, on-site role in Ahmedabad
- 6-day working week is mandatory
- Freelancers and part-time applicants will not be considered
How to Apply
If you meet the above criteria and are interested in building and scaling a brand with high ownership:
- Email your resume and portfolio to [Confidential Information]
- Or WhatsApp your details directly on 9723499995
Please ensure you include:
- Links to social media accounts you have managed
- Clear metrics showcasing growth and performance
