Social Media Executive

Company Overview

At TruNativ, we're redefining the way India thinks about nutrition. Health isn't just about recovery or aging it's about living at your peak, every single day. The shift is happening from addressing deficiencies to proactively optimizing well-being. And we're leading this movement with science-backed, effortless nutrition solutions designed for modern lifestyles. We're not just a brand; we're a revolution in how nutrition fits seamlessly into daily life making better health accessible, achievable, and sustainable for everyone.

If you're passionate about innovation, impact, and transforming lives, join us in shaping the future of nutrition!

#TruNativ #FuelBetter #JoinTheMovement #NowHiring

Trunativ has been recently backed by Emami Limited & Mr. Nithin Kamath - Zerodha Rainmatter.

• Know more about us: http://www.trunativ.co

Role: Social Media Executive

Department: Marketing

Location: Goregaon West (100% Work from Office)

Reports to: Head of Content & Communications

Job Description

Key Responsibilities:

• Execute day-to-day social media activities across platforms including Instagram, YouTube, LinkedIn, and emerging channels, aligned with the overall brand strategy.
• Support growth, engagement, and reach by tracking basic KPIs and reporting performance regularly.
• Assist in planning and publishing a varied content mixIP-led, campaign-based, and trend-drivenacross video, static, and long-form formats.
• Ensure consistent brand voice, tone, and visual identity across all social platforms.
• Coordinate with designers, videographers, creators, and internal teams to deliver high-quality content on time.
• Monitor analytics and platform insights to help optimize content performance and audience engagement.
• Support integrated campaigns by coordinating organic posts with paid media, influencer content, and PR activities.
• Manage content calendars, posting schedules, and basic community management (comments, DMs, engagement).
• Track social trends, platform updates, and competitor activity, and share insights with the team.
• Assist with on-ground shoots, BTS content, and basic on-camera participation when required.

Qualifications & Skills Required:

- 13 years of experience in social media, digital content, or community management (brand, agency, or startup).

- Hands-on experience managing Instagram; familiarity with YouTube, LinkedIn, or TikTok is a strong plus.

- Understanding of short-form video (Reels, Shorts) and basic long-form video formats.

- Good storytelling ability and content sensibility knowing what works on which platform and why.

- Basic proficiency with analytics tools (Instagram Insights, YouTube Studio, LinkedIn Analytics).

- Strong organizational and execution skills ability to manage multiple posts, platforms, and timelines.

- Comfortable working with creators, internal stakeholders, and cross-functional teams.

- Awareness of current social media trends, memes, creator culture, and platform best practices.

- Willingness to appear on camera occasionally for brand content, BTS, or social-first storytelling.

- Clear communication skills and a proactive, detail-oriented mindset.

Immediate joiners or the candidates serving their notice period are preferred.