VISUAL COMMUNICATION & SOCIAL MEDIA EXECUTIVE

VISUAL COMMUNICATION & SOCIAL MEDIA EXECUTIVE

Location: Kalaghoda, Mumbai

Type: Full time ( Mon- Sat ) - 11am - 7:30pm

A candidate who truly eats, breathes, and sleeps fashion, with a deep-rooted understanding of leading domestic and global fashion houses.

PLEASE DO SEND YOUR PORTFOLIO AND RESUME TO US WITH A SUBJECT MENTIONING THE POSITION YOU ARE APPLYING FOR AT [Confidential Information] or +91 70219 77978.

ABOUT SDS by KUSHAL SHAH

• SDS by KUSHAL SHAH is a men's luxury brand specializing in Prêt, Couture, and Bespoke.

• We focus on refined design aesthetics, craftsmanship, and service, creating a seamless balance between luxury and contemporary style.

• Rooted in an edgy yet timeless design philosophy, our collections reflect an evolving yet consistent creative vision.

• Our parent company, SHEETAL, has been a pioneer in Indian fashion retail for over 50 years.

• Industry icons such as Hemant Trivedi, Manish Malhotra, and Aki Narula began their creative journeys at SDS before launching their own labels.

KEY RESPONSIBILTIES :

1. Content Planning, Grid Strategy & Platform Management

• Assist in planning, developing, and executing monthly content calendars across Instagram, Facebook, Pinterest, LinkedIn, and YouTube for both the brand and the Founder's personal platforms.

• Plan and maintain Instagram grid layouts in advance — ensuring visual balance, storytelling continuity, and campaign sequencing.

• Ensure content mix aligns with brand objectives — including product stories, styling features, founder moments, campaign rollouts, retail updates, and PR highlights.

• Collaborate with internal teams to align content with marketing, retail, launches, and PR calendars.

• Manage posting schedules across all platforms and ensure consistency in brand tone, format, and frequency.

• Optimize captions, hashtags, timing, and platform-specific formats for maximum reach and engagement.

• Monitor performance across all active platforms of the brand and Founder to ensure strategic alignment and growth.

2. Visual Conceptualization & Design Support

• Assist in creating mood boards, concept decks, and visual references for campaigns, editorials, and social media storytelling.

• Work closely with the creative team to ideate layouts for campaigns, stories, carousel posts, and launch announcements.

• Support the design and editing of digital collaterals such as lookbooks, invites, posters, emailers, and in-store creatives.

• Contribute ideas for grid flow, highlight covers, feed transitions, and luxury presentation formats.

• Ensure every creative output strengthens the brand's luxury positioning and visual identity.

3. Photoshoot & Video Shoot Coordination

• Support on-site during campaigns and product shoots — assisting with logistics, coordination, and styling alignment.

• Capture and edit behind-the-scenes content, short-form reels, and social snippets for brand and Founder use.

• Coordinate with photographers, stylists, editors, and production teams for smooth execution.

• Maintain a structured and organized digital asset library including photographs, raw footage, edited files, and campaign folders.

4. Content Creation, Editing & Publishing

• Assist in designing and editing photo and video assets using Adobe Creative Suite and Canva.

• Create visually consistent templates and layouts for stories, reels, announcements, and product drops.

• Write engaging captions and assist in short-form scripting aligned with brand tone.

• Schedule and publish content through Meta Business Suite or approved scheduling tools.

• Ensure formatting is platform-optimized across Instagram, LinkedIn, Pinterest, and YouTube.

5. Brand Identity & Visual Consistency

• Ensure all digital assets follow brand guidelines including typography, color palettes, composition, and tone of voice.

• Support offline communication design including packaging inserts, invites, labels, and event creatives.

• Maintain uniformity across the brand's and Founder's platforms to ensure cohesive storytelling.

• Review content before publishing to maintain high luxury visual standards.

6. Social Media Engagement & Growth

• Monitor engagement metrics across platforms — comments, shares, saves, DMs, tags, and mentions.

• Ensure timely and brand-aligned responses across both brand and Founder accounts.

• Identify opportunities for influencer collaborations, stylist features, and community engagement.

• Assist in implementing strategies to enhance follower growth, content reach, and audience retention.

7. Analytics & Reporting

• Track engagement metrics including reach, impressions, saves, follower growth, and video retention.

• Assist in preparing structured monthly reports using Meta Insights, Pinterest Analytics, YouTube Studio, and Google Analytics.

• Analyze grid performance and content clusters to identify high-performing formats.

• Recommend improvements based on data-driven insights for future content and campaigns.

8. Trend Research & Innovation

• Stay updated with trends in fashion, luxury branding, social aesthetics, and digital storytelling.

• Research trending reels formats, platform updates, new features, and algorithm shifts.

• Analyze competitor activity and identify opportunities to differentiate creatively.

• Proactively recommend new visual formats, storytelling angles, and design innovations.

9. Collaboration & Cross-Functional Coordination

• Work closely with Marketing, PR, Retail, E-commerce, and Design teams for aligned execution.

• Liaise with external partners including photographers, stylists, editors, and influencers.

• Coordinate with retail and production teams for access to new collections and styling inputs.

• Maintain organized trackers and workflows to ensure smooth communication across departments.

SOFTWARES & TOOLS KNOWLEDGE (Required):

• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects, Lightroom)

• Canva (for quick layouts and social content templates)

• Figma (for layout structuring, prototyping, and collaborative design feedback)

• Meta Business Suite (for analytics, insights, and scheduling)

• Pinterest Analytics & YouTube Studio (for content and performance tracking)

• Google Workspace & Microsoft Office Suite (for presentations, documentation, and reporting)

• Later / Planoly / Hootsuite or equivalent social scheduling tools

QUALIFICATIONS & PREREQUISITIES:

• Background/ Education in the field of Fashion - Fashion Communication, Design, Luxury Brand Management, Media, or Mass Communication.

• At least one prior Job experience in Fashion, Retail, or Social Media.

• Strong understanding of brand aesthetics and visual communication.

• Excellent communication, organization, and time-management skills.

• Proficient in Adobe, Canva, Figma, and social media analytics tools.

• Keen eye for visual detail, color, and luxury presentation.

• A proactive, creative, and collaborative mindset.