VISUAL COMMUNICATION & SOCIAL MEDIA EXECUTIVE

VISUAL COMMUNICATION & SOCIAL MEDIA EXECUTIVE

Location: Kalaghoda, Mumbai

Type: Full time ( Mon- Sat ) - 11am - 7:30pm

A candidate who truly eats, breathes, and sleeps fashion, with a deep-rooted understanding of leading domestic and global fashion houses.

ABOUT SDS by KUSHAL SHAH

SDS by KUSHAL SHAH is a men's luxury brand specializing in Prt, Couture, and Bespoke.

We focus on refined design aesthetics, craftsmanship, and service, creating a seamless balance between luxury and contemporary style.

Rooted in an edgy yet timeless design philosophy, our collections reflect an evolving yet consistent creative vision.

Our parent company, SHEETAL, has been a pioneer in Indian fashion retail for over 50 years.

Industry icons such as Hemant Trivedi, Manish Malhotra, and Aki Narula began their creative journeys at SDS before launching their own labels.

KEY RESPONSIBILTIES :

1. Content Planning, Grid Strategy & Platform Management

Assist in planning, developing, and executing monthly content calendars across Instagram, Facebook, Pinterest, LinkedIn, and YouTube for both the brand and the Founder's personal platforms.

Plan and maintain Instagram grid layouts in advance ensuring visual balance, storytelling continuity, and campaign sequencing.

Ensure content mix aligns with brand objectives including product stories, styling features, founder moments, campaign rollouts, retail updates, and PR highlights.

Collaborate with internal teams to align content with marketing, retail, launches, and PR calendars.

Manage posting schedules across all platforms and ensure consistency in brand tone, format, and frequency.

Optimize captions, hashtags, timing, and platform-specific formats for maximum reach and engagement.

Monitor performance across all active platforms of the brand and Founder to ensure strategic alignment and growth.

2. Visual Conceptualization & Design Support

Assist in creating mood boards, concept decks, and visual references for campaigns, editorials, and social media storytelling.

Work closely with the creative team to ideate layouts for campaigns, stories, carousel posts, and launch announcements.

Support the design and editing of digital collaterals such as lookbooks, invites, posters, emailers, and in-store creatives.

Contribute ideas for grid flow, highlight covers, feed transitions, and luxury presentation formats.

Ensure every creative output strengthens the brand's luxury positioning and visual identity.

3. Photoshoot & Video Shoot Coordination

Support on-site during campaigns and product shoots assisting with logistics, coordination, and styling alignment.

Capture and edit behind-the-scenes content, short-form reels, and social snippets for brand and Founder use.

Coordinate with photographers, stylists, editors, and production teams for smooth execution.

Maintain a structured and organized digital asset library including photographs, raw footage, edited files, and campaign folders.

4. Content Creation, Editing & Publishing

Assist in designing and editing photo and video assets using Adobe Creative Suite and Canva.

Create visually consistent templates and layouts for stories, reels, announcements, and product drops.

Write engaging captions and assist in short-form scripting aligned with brand tone.

Schedule and publish content through Meta Business Suite or approved scheduling tools.

Ensure formatting is platform-optimized across Instagram, LinkedIn, Pinterest, and YouTube.

5. Brand Identity & Visual Consistency

Ensure all digital assets follow brand guidelines including typography, color palettes, composition, and tone of voice.

Support offline communication design including packaging inserts, invites, labels, and event creatives.

Maintain uniformity across the brand's and Founder's platforms to ensure cohesive storytelling.

Review content before publishing to maintain high luxury visual standards.

6. Social Media Engagement & Growth

Monitor engagement metrics across platforms comments, shares, saves, DMs, tags, and mentions.

Ensure timely and brand-aligned responses across both brand and Founder accounts.

Identify opportunities for influencer collaborations, stylist features, and community engagement.

Assist in implementing strategies to enhance follower growth, content reach, and audience retention.

7. Analytics & Reporting

Track engagement metrics including reach, impressions, saves, follower growth, and video retention.

Assist in preparing structured monthly reports using Meta Insights, Pinterest Analytics, YouTube Studio, and Google Analytics.

Analyze grid performance and content clusters to identify high-performing formats.

Recommend improvements based on data-driven insights for future content and campaigns.

8. Trend Research & Innovation

Stay updated with trends in fashion, luxury branding, social aesthetics, and digital storytelling.

Research trending reels formats, platform updates, new features, and algorithm shifts.

Analyze competitor activity and identify opportunities to differentiate creatively.

Proactively recommend new visual formats, storytelling angles, and design innovations.

9. Collaboration & Cross-Functional Coordination

Work closely with Marketing, PR, Retail, E-commerce, and Design teams for aligned execution.

Liaise with external partners including photographers, stylists, editors, and influencers.

Coordinate with retail and production teams for access to new collections and styling inputs.

Maintain organized trackers and workflows to ensure smooth communication across departments.

SOFTWARES & TOOLS KNOWLEDGE (Required):

Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects, Lightroom)

Canva (for quick layouts and social content templates)

Figma (for layout structuring, prototyping, and collaborative design feedback)

Meta Business Suite (for analytics, insights, and scheduling)

Pinterest Analytics & YouTube Studio (for content and performance tracking)

Google Workspace & Microsoft Office Suite (for presentations, documentation, and reporting)

Later / Planoly / Hootsuite or equivalent social scheduling tools

QUALIFICATIONS & PREREQUISITIES:

Background/ Education in the field of Fashion - Fashion Communication, Design, Luxury Brand Management, Media, or Mass Communication.

At least one prior Job experience in Fashion, Retail, or Social Media.

Strong understanding of brand aesthetics and visual communication.

Excellent communication, organization, and time-management skills.

Proficient in Adobe, Canva, Figma, and social media analytics tools.

Keen eye for visual detail, color, and luxury presentation.

A proactive, creative, and collaborative mindset.