Social Media Executive

Company Description

Thistle Media is a dynamic digital transformation company specializing in comprehensive digital solutions. By leveraging a profound understanding of customer experiences and advanced digital technologies, we empower businesses to achieve their digital goals effectively. Our innovative approach ensures tailored solutions for our clients. Contact us for a free consultation or visit our website to learn more.

Role Description

• Support monthly content strategy: translate campaign objectives into platform‑wise content plans and calendars.
• Own day‑to‑day execution: schedule/publish posts; maintain hygiene on Facebook, Instagram, LinkedIn, X/Twitter, and YouTube.
• Campaign ideation: propose hooks, reels ideas, contests, and creator/UGC angles aligned to brand goals.
• Publishing and Scheduling the posts on different platforms
•   Ad‑copy support: write crisp ad headlines, primary text, and descriptions for Meta; assist with Google Ads copy extensions.
•  Reporting & insights: track KPIs (reach, engagement rate, CTR, saves, clicks, leads); build weekly and monthly reports with clear takeaways.
• Measure & optimize: suggest A/B tests for creatives, captions, hashtags, posting times, and landing pages.
• AI & tools: explore and responsibly use AI for copy first‑drafts, post variants, and basic analysis; document learnings.
• Collaboration: briefing designers with sharp, single‑minded messages; coordinate with performance marketing on objectives (CPC/CPL/CPI).
• Community management: respond to DMs/comments, escalate issues, and protect brand tone and response SLAs.
•  Platform hygiene: keep bios, highlights, tags, CTAs, and link‑in‑bio updated; ensure asset naming and UTM conventions are followed.
•  Social listening & benchmarking: track competitors, trends, and relevant audios; share quick win opportunities in the weekly huddle.
• Basic SEO/SMO: optimize captions, alt text, and metadata; ensure keyword‑aligned copy where relevant.
• Quality control: run pre‑publish QA (spellcheck, logo usage, brand colors, dimensions, safe zones, policy compliance).
•  Governance: maintain content tracker, asset library, and version control; log experiments and results.
• Must‑have skills: strong written communication, attention to detail, platform know‑how, comfort with spreadsheets/Docs, and an analytical mindset.
• Nice‑to‑have: basic design skills (Canva/Figma), familiarity with Meta Business Suite/Hootsuite/Buffer, and beginner‑level Google Analytics

Qualifications

• Experience in Social Media Marketing and Social Media Optimization (SMO) to engage audiences and grow online presence
• Strong Media Planning and Communication skills to effectively strategize, execute, and manage campaigns
• Proficiency in creative Writing for crafting compelling and concise content tailored for different platforms
• Familiarity with analytics tools to measure performance and make data-driven decisions
• Bachelor's degree in Marketing, Communications, or a related field; relevant certifications in social media or digital marketing are a plus