Position Title: Social Media Executive
Department: Marketing / Branding
Location: Navi Mumbai, Maharashtra (Head Office)
Employment Type: Hybrid, Remote
Company Website: www.tessol.in
About TESSOL
TESSOL (Thermal Energy Service Solutions) is a globally recognized pioneer in sustainable cold chain technology. We provide end-to-end temperature-controlled logistics solutions for sectors like Food, Pharma, E-commerce, and Logistics.
Our proprietary Phase Change Material (PCM) technology ensures that productsfrom ice creams to vaccinesremain fresh and safe without relying on fuel-intensive traditional refrigeration. We are a team of innovators driven by the mission to make cold chain logistics Viable, Reliable, and Sustainable. Our culture is built on openness, collaboration, and a flat hierarchy where every idea counts.
Job Summary
We are looking for a creative and data-driven Social Media Executive to manage TESSOL's digital presence. In this role, you will be the voice of our brand, translating complex technical concepts (like cold chain logistics and thermal energy storage) into engaging content for our B2B audience.
You will play a key role in building brand authority on platforms like LinkedIn, increasing engagement, and showcasing our impact on reducing carbon footprints and food wastage.
Key Responsibilities
1. Content Strategy & Creation
- B2B Content: Create high-quality, engaging content tailored for a professional audience, including posts about our technology (PlugNChill, TAMsys), success stories, and industry trends.
- Visual Storytelling: Collaborate with the design team to produce infographics, short videos, and carousels that explain our Farm to Fork impact and cold chain innovations.
- Thought Leadership: Assist in drafting content that positions TESSOL as an industry leader, such as summaries of whitepapers, case studies, and awards (e.g., WWF Climate Solver).
2. Community Management
- Manage TESSOL's presence primarily on LinkedIn, as well as Facebook, Twitter (X), and Instagram.
- Engage with our community by responding to comments, participating in industry discussions, and networking with partners/influencers in the logistics and sustainability space.
3. Campaign Execution
- Plan and execute social media campaigns around key themes: Sustainability, Food Safety, Pharma Logistics, and Innovation.
- Coverage of company events, expos, and team culture initiatives to showcase life at TESSOL.
4. Analytics & Reporting
- Monitor and analyze key performance metrics (Impressions, Engagement Rate, Click-Throughs) to measure the success of campaigns.
- Provide monthly reports with actionable insights to optimize future strategies.
Requirements
- Experience: 1-3 years of experience in Social Media Marketing (Experience in B2B marketing or a technical industry is a strong plus).
- Education: Bachelor's degree in Marketing, Communications, Media, or a related field.
- Skills:
- Excellent written English with a knack for professional yet engaging copywriting.
- Familiarity with LinkedIn algorithms and B2B best practices.
- Basic graphic design skills (Canva/Photoshop) are highly desirable.
- Knowledge of social media scheduling tools (e.g., Hootsuite, Buffer).
- Attributes:
- A genuine interest in sustainability and technology.
- Self-driven with the ability to work in a flat, fast-paced startup environment.
- Creative thinker who can simplify technical jargon.
Why Join TESSOL
- Impact: Work on solutions that actively reduce food wastage and carbon emissions globally.
- Culture: A collaborative, non-hierarchical work environment where you have the freedom to explore new ideas.
- Growth: Opportunity to work directly with industry leaders and grow quickly within a pioneering company.
Company at a Glance
Founded in February 2013 and based in Rabale, Navi Mumbai, TESSOL is a focused player in the refrigeration & cold-chain space in India. The company's core mission is to design, manufacture and service cold-chain solutions that serve perishable-goods industries such as dairy, seafood, ice cream, frozen-food, poultry and last-mile delivery. Still growing, the company has built a reputation for innovative, technically-oriented solutions in a high-demand and fast-evolving sector.
What Makes TESSOL distinctive
- End-to-end cold-chain manufacturing & logistics: TESSOL offers everything from insulated delivery bags and gel-packs to refrigerated vans, blast-freezer systems and cold rooms. TESSOL is the only company in India offering solutions across the value chain.
- Sustainability & efficiency focus: By developing low-fuel, high-efficiency refrigeration systems, and serving perishable supply-chains, TESSOL positions itself at the intersection of food-tech, logistics and green engineering.
- Mid-sized growth environment: With a relatively lean team and agile structure, the company offers opportunities for hands-on contribution and learning across functions.
Why Join TESSOL
- Impactful work: You'll be part of a business that supports critical supply-chains (fresh food, pharma, logistics) and helps reduce waste and improve shelf-life in India's growing cold-chain market.
- Technical exposure: For candidates interested in refrigeration, logistics operations, product engineering, or field coordination, TESSOL provides a strong platform to learn both product and service sides.
- Growth opportunity: Being a smaller, focussed company means roles are less siloed you can take initiative, cross-functional interaction is likely, and you can influence outcomes.
- Startup-style mindset with industrial domain: Though established, the company retains the dynamism of a scale-up: fast decisions, evolving processes, and growth potential.
A Few Practical Details
- Location: R-511, TTC Industrial Area, MIDC, Rabale, Navi Mumbai, Maharashtra 400701.
- Business size & stage: Incorporated 2013; classified as a Small/Medium enterprise for FY 2024-25, indicating growth potential ahead.
- Core functions you might engage with: manufacturing support, sales/quotation coordination, service logistics, product installation, customer accounts for refrigeration/cold-chain.
Ideal candidate background: Someone with good communication, organisation skills, and interest in a growing environment.
