Social Media Executive

Social Media Executive/Senior Executive

Experience: 2–4 years

Location - Lajpat Nagar, New Delhi

Employment Type - Full-time

Salary Range - As per marketing standards

Working Days - 5 Days ( Monday to Friday )

Working Time - 10:00 AM - 7:00 PM

Job Overview:

We are looking for a creative and experienced Senior Social Media Executive to manage and grow brand presence across digital platforms. This role is primarily focused on content, strategy, and client handling, along with a working understanding of paid campaigns for coordination and execution support.

Key Responsibilities:

• Manage day-to-day social media activities across platforms (Instagram, LinkedIn, Facebook, etc.)
• Create and manage monthly content calendars aligned with brand goals
• Write engaging captions, ad copies, and content hooks
• Coordinate with designers for static creatives, reels, and campaign posts
• Ensure timely posting and scheduling of content
• Handle client communication, feedback, and approvals
• Act as a point of contact for clients and ensure smooth execution
• Assist in ads planning (content, creatives, copies) and coordinate with the performance team
• Monitor engagement (comments, DMs) and maintain brand tone
• Track basic performance metrics (reach, engagement) and share reports
• Create AI-assisted copies and content ideas using tools like ChatGPT or similar platforms
• Leverage AI tools for creative ideation (visual concepts, hooks, variations for posts/ads)
• Stay updated with social media trends, formats, and viral content ideas

Requirements:

• Bachelor's degree in Marketing, Communications, or related field
• 2–4 years of experience in social media management (agency preferred)
• Strong skills in content planning, copywriting, and brand communication
• Experience in handling multiple client accounts
• Basic understanding of Meta Ads (for coordination and content planning)
• Familiarity with AI tools for content and creative support
• Excellent communication and client handling skills
• Ability to manage deadlines and work in a fast-paced environment

Preferred Skills:

• Hands-on experience with tools like Canva, Meta Business Suite
• Understanding of content trends, reels strategy, and audience behavior
• Basic knowledge of hashtags, engagement tactics, and content optimization
• Creative thinking with attention to detail

Perks & Benefits:

• Opportunity to manage multiple brands independently
• Strong creative exposure and portfolio building
• Fast-growing agency environment
• Performance-based growth opportunities