Social Media Executive

Job Title: Social Media Executive

Company: Rrayze Business Solutions

Location: Gurugram (Sector 67)

Experience: Minimum 2 years

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About Us:

Rrayze Business Solutions is a leading consulting and outsourcing firm with a presence across 17 countries and 15 Indian states. We specialize in Finance, HR Outsourcing, Recruitment, Compliance, and Business Support Services.

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Job Responsibilities:

• Manage daily content posting across social media platforms, with a primary focus on LinkedIn and YouTube, along with Instagram and Facebook etc.

• Create engaging content, captions, and creatives aligned with brand guidelines and audience targeting.

• Plan and execute content calendars along with organic growth strategies to improve reach, engagement, and followers.

• Handle end-to-end content management including ideation, basic scripting, posting, and performance tracking.

• Work on video-based content including reels, short-form videos, and podcast distribution across platforms, especially YouTube and LinkedIn.

• Track and analyse performance metrics and prepare weekly/monthly reports with actionable insights.

• Coordinate with internal teams for campaign requirements and content alignment.

• Monitor trends, competitor activities, and new social media tools/features.

• Respond to comments, messages, and maintain strong online engagement.

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Requirements:

• Minimum 2 years of experience in Social Media Management.

• Strong working knowledge of LinkedIn and YouTube is essential, along with Instagram and Facebook.

• Understanding of organic growth, engagement metrics, and content performance analysis.

• Ability to plan, strategise, and execute content effectively across platforms.

• Basic knowledge of design and video editing tools such as Canva, CapCut, or similar.

• Good communication skills with a creative and strategic mindset.

• Prior hands-on experience managing LinkedIn pages or YouTube channels will be highly preferred.

• Candidates should be comfortable sharing portfolio/work links of pages or channels handled.