Social Media Executive

Experience - 6 months to 24 months

CTC- 2.64 LPA to 3.84 LPA

Location - Gurgaon (Onsite)

Key Responsibilities:

• Develop and implement social media strategies to increase brand awareness, engagement, and followership.
• Create and curate engaging content for social media platforms, including Facebook, Instagram, LinkedIn, YouTube, Snapchat, X, etc.
• Manage social media accounts and profiles, including scheduling posts, responding to comments and messages, and monitoring trends.
• Collaborate with the marketing team to align social media efforts with overall marketing objectives and campaigns.
• Monitor social media analytics and track key performance metrics to measure the success of campaigns and identify areas for improvement.
• Stay updated on industry trends, emerging platforms, and best practices in social media marketing.
• Develop and maintain relationships with influencers, partners, and industry professionals to expand brand reach and engagement.
• Coordinate social media advertising campaigns, including budget allocation, targeting, and performance analysis.
• Conduct research and competitive analysis to identify opportunities for growth and innovation in social media marketing. 
• Assist in executing social media shoots, including content planning, on-site coordination, basic styling/props management, and ensuring brand guidelines are followed.

General Requirements:

• Proven experience as a social media executive or similar role.
• Strong understanding of social media platforms, algorithms, and best practices.
• Excellent written and verbal communication skills, with the ability to create engaging and compelling content.
• Creative mindset with the ability to think outside the box and develop innovative social media campaigns.
• Analytical skills to interpret data and track performance metrics.
• Ability to multitask and prioritize tasks effectively in a fast-paced environment.
• Team player with strong interpersonal skills and the ability to collaborate with cross-functional teams.
• Proficiency in social media management tools and analytics platforms.
• Bachelor's degree in marketing, communications, or related field preferred