Social Media Executive

Role Summary

We are seeking a creative and detail-oriented Social Media Executive to manage all

content and communication across digital platforms for Plastics For Change and its

leadership team. The ideal candidate should excel in storytelling, visual communication, and

digital engagement, while ensuring brand consistency and strong audience growth.

Key Responsibilities

1. Digital Media Management (Brand & Leadership)

Manage and grow social media channels for Plastics For Change (Instagram,

LinkedIn, Facebook, X).

Website Management (SEO/AIO, Content Optimisation)

Manage personal social media profiles of PFC leadership, ensuring alignment with

brand tone and messaging.

Craft thought-leadership content, quotes, updates, and insights for leadership

accounts.

Monitor performance and optimize content based on analytics.

2. Content Creation & Coordination

Create monthly content calendars, track content buckets, publish posts, and engage

with the audience regularly.

Draft captions, stories, blogs, newsletters and short-form content.

Work with design teams/vendors to produce creatives, videos, and visual assets.

Repurpose content from webinars, events, and stakeholder stories for social

platforms.

Ensure all content follows brand guidelines and tone of voice.

3. Community Management

Engage with comments, DMs, and queries across all platforms.

Track sentiment, opportunities, and conversations relevant to our brand.

Coordinate with internal teams for responses where needed.

4. Reporting & Analytics

Prepare weekly and monthly social media performance reports.

Track follower growth, engagement, and content performance.

Recommend improvements based on data insights.

Qualifications & Experience

Graduate in Marketing/Communications/Media.

13 years of experience in social media management.

Agency Experience is an advantage.

Strong writing, communication, and digital storytelling skills.

Familiarity with scheduling and analytics tools (Buffer, Hootsuite, Meta Suite,

LinkedIn Analytics).

Skills Required

Excellent written communication.

Creative and trends tracking.

Strong coordination and time management abilities.

Basic design capability (Canva preferred).

Analytical mindset.

Proactive, detail-oriented, and self-motivated.