Social Media Executive

Job description:

Social Media Marketing Executive (Meta Ads & Growth) Role Overview

We are seeking a creative and data-driven Social Media Marketing Specialist to manage and grow our presence across Instagram and Facebook. The ideal candidate should be well-versed in Meta Ads Management, content strategy, audience engagement, and social media analytics. This role focuses on both organic growth and paid campaign performance to build brand awareness, engagement, and lead generation.

Key Responsibilities

1. Content Strategy & Creation

• Develop and execute monthly content calendars aligned with brand goals and campaigns.
• Create engaging posts, stories, carousels, and reels for Instagram and Facebook.
• Collaborate with the design team to ensure consistent visual identity and messaging.
• Research current trends, hashtags, and competitor activity to enhance post visibility.

2. Meta Ads Management

• Plan, set up, and manage Facebook and Instagram ad campaigns.
• Conduct audience segmentation, A/B testing, and optimization for conversions or reach.
• Track and analyze campaign performance using Meta Ads Manager and Google Analytics.
• Prepare regular reports highlighting key metrics, ROI, and actionable insights.

3. Community Management & Growth

• Build and engage with the community through comments, DMs, and interactive content.
• Grow followers organically through influencer collaborations, contests, and engagement tactics.
• Monitor brand mentions and respond to customer queries promptly and professionally.

4. Analytics & Reporting

• Measure and report the success of social campaigns using KPIs like reach, engagement rate, follower growth, and CTR.
• Suggest strategic adjustments based on data-driven insights.

Qualifications

• Proven experience in social media marketing and Meta Ads management (minimum 1–2 years).
• Strong understanding of Facebook Business Suite, Ads Manager, and analytics tools.
• Excellent copywriting and communication skills.
• Knowledge of current social media trends and creative content strategies.
• Ability to handle multiple accounts and campaigns simultaneously.

Preferred Skills

• Familiarity with digital marketing fundamentals.
• Basic video editing skills for short-form content.

Salary Bar: 12,000 INR - 20,000 INR / Month

Job Type: Full-time

Work Location: Remote