Social Media Executive

Social Media Executive - Mumbai

Reach at - [Confidential Information]

Company Profile:

Alimento Agro-Foods Pvt. Ltd. - Founded in 2017 by Prateek & Mugdha Bhagchandka, Alimento Agro Foods Pvt. Ltd. is on a mission to redefine the way India eats, creating a moment of delight in every bite. With two powerhouse brands under our umbrella, we're scaling to become a 500+ crore FMCG giant in next 5 year with India as our launchpad and the world as our playground.

Our Brands M.O.M Meal of the Moment: - India's most loved snacking & instant hot meal brand. - From Poha & Biryani to Red Thai Curry Rice, we deliver home-style comfort with world- class convenience. Our range of better for your snacks is topping charts with Roasted flavored makhanas, flavored nuts and trail mixes, Ragi chips and authentic banana chips. - Trusted across airlines, modern and general retail chains, and quick-commercecreating millions of moments of delight every month.

Gimi Gimi:- A bold new-age Korean food brand. - From fiery Ramyun to soulful kimchi flavors, we're bringing the spirit of Seoul street food to India, positioned to capture the Gen-Z and millennial lifestyle movement.

Vision & Ambition - World-Class Manufacturing: Fully automated facility in Kota, Rajasthan, with zero human intervention. - Omnichannel Distribution: Presence across airlines, 30,000 general trade stores, modern trade, e-commerce, and Q-commerce. - Innovation at Core: Products built from consumer obsession + global benchmarking. - People First: A culture where talent thrives, ideas win, and ownership is real. - We're building the next FMCG powerhouse, an Indian brand that stands shoulder to shoulder with Nestl, Unilever, and Mondelez. - Growth Target: From a thriving scale- up to a 500 crore+ company in the next few years. - Rooted Play: Expanding our reach into deeper markets along with staying rooted in consumer love. Category Creation: Not just participating in trends, but creating them. Joining us means: - Working directly with visionary founders. - Being part of a young, driven, high-impact team. - Getting freedom + responsibility to build. - Seeing your work reach millions of consumers.

Quick Facts - Founded: 2017 - Headquarters: Mumbai, India - Manufacturing Hub: Kota, Rajasthan - Brands: M.O.M Meal of the Moment | Gimi Gimi - First Milestone Target: 500 Cr FMCG by scaling across India & beyond.

Purpose of the role: The Social Media Executive will be responsible for building and managing the brand's digital presence across social platforms. The role focuses on creating engaging content, executing impactful campaigns, and driving audience growth and engagement. The objective is to strengthen brand visibility, generate leads, and support overall marketing goals through a creative and data-driven approach.

What You'll Do

1. Social Media Handling

• Manage and maintain company profiles across major social media platforms (Instagram, Facebook, LinkedIn, X, YouTube, etc.).
• Develop and maintain monthly content calendars aligned with marketing objectives.
• Schedule and publish posts using social media management tools.
• Monitor comments, DMs, and mentions, ensuring timely responses and community engagement.
• Maintain brand tone and consistency across all platforms.

2. Content Creation

• Create compelling and engaging content including captions, creatives, reels, short videos, and stories.
• Collaborate with designers, videographers, and internal teams for high-quality content production.
• Stay updated with social media trends and platform updates.
• Optimize content for engagement, reach, and performance.

3. Campaign Management

• Plan and execute organic and paid social media campaigns.
• Support brand awareness and promotional initiatives.
• Coordinate influencer collaborations and partnerships.
• Track campaign performance and optimize based on insights.

4. Performance Tracking & Reporting

• Monitor KPIs such as engagement rate, reach, impressions, CTR, and conversions.
• Prepare weekly and monthly performance reports.
• Provide actionable insights to improve ROI and performance.

Qualifications & Skills:

• 35 years of proven experience in social media management or digital marketing.
• Bachelor's degree in Marketing, Communications, Media, or related field (preferred).
• Strong understanding of social media platforms and algorithms.
• Experience in content planning, execution, and campaign management.
• Basic knowledge of paid advertising (Meta Ads, LinkedIn Ads, etc.).
• Excellent written and verbal communication skills.
• Portfolio or examples of successful campaigns will be an added advantage.

Why Join Us - Opportunity to work with a fast-growing FMCG brand with a strong digital presence. - Creative freedom to experiment and bring fresh ideas to life. - Supportive team environment that encourages innovation and learning. - Exposure to diverse projects across multiple social media platforms.