Social Media Executive - Mohali

We are seeking a dynamic Social Media Manager & Publisher who will be responsible for maintaining, optimizing, and consistently publishing across all social media channels. This role focuses on daily content creation, audience engagement, authority building, and supporting long-form content distribution to strengthen the overall brand presence across digital platforms.

Key Responsibilities

• Maintain, update, and optimize brand presence across all social media platforms including LinkedIn, X (Twitter), Instagram, YouTube, and emerging channels.
• Ensure brand consistency in visuals, messaging, tone, and publishing cadence across all channels.
• Continuously refine social bios, hashtags, cover images, and content formats to maximize visibility and engagement.

• Produce daily micro-content such as posts, carousels, short videos, reels, quotes, and storytelling snippets aligned with the brand's positioning.
• Experiment with new trends, formats, and hooks to maintain engagement and strengthen authority.
• Create content tailored specifically for each platform, ensuring it meets audience expectations and best practices.

• Coordinate with the Brand Journalist & Ghostwriter to repurpose long-form articles, podcasts, newsletters, and pillar content into social-ready posts.
• Maintain a consistent publishing pipeline by transforming long-form insights into daily, high-impact social media assets.
• Work with designers, video editors, and content teams to ensure cohesive storytelling across formats.

• Manage and optimize all YouTube uploads, including:
• Search-optimized titles
• Keyword-rich descriptions
• Relevant tags and categories
• Thumbnail direction and consistency
• Implement YouTube SEO best practices to improve discovery and watch time.
• Coordinate with podcast and video teams to publish weekly episodes and clips.

• Actively manage social media interactions, responding to comments, messages, and discussions across all platforms.
• Build authority by engaging with high-value accounts, industry leaders, influencers, and potential collaborators through strategic commenting and participation.
• Monitor brand mentions and relevant conversations to support real-time engagement.

• Proven experience in social media management, content publishing, or digital marketing.
• Strong understanding of platform-specific best practices (LinkedIn, X, Instagram, YouTube).
• Ability to create content that is visually appealing, strategically aligned, and performance-driven.
• Familiarity with basic SEO and YouTube search optimization.
• Excellent communication skills with the ability to maintain a consistent brand voice.
• Ability to manage multiple content schedules and meet daily publishing deadlines.

• Experience managing social channels for founders, CEOs, or thought leaders.
• Working knowledge of analytics tools (Meta Insights, LinkedIn Analytics, YouTube Studio, Google Analytics).
• Basic design or video editing skills for fast-paced content production.

Understanding of content funnels, audience psychology, and authority-building strategies.