Social Media Executive

Role Overview

Mivi is looking for a Social Media Executive with mandatory experience working with D2C brands in social media and influencer marketing. This role requires a strong understanding of consumer-first digital journeys, content-led growth and creator ecosystems that directly impact business outcomes.

Key Responsibilities

• Social Media Strategy & Execution:
• Develop and execute data-driven social media strategies tailored for D2C growth.
• Lead content ideation, calendars and creative direction to drive engagement and conversions.
• Leverage platform trends, viral formats and cultural insights to scale brand presence.

• Influencer Marketing (Core Focus)
• Plan and execute end-to-end influencer campaigns for D2C products.
• Identify and manage relevant creators across tiers (nano, micro, macro).
• Build and scale long-term creator partnerships and ambassador programs.
• Track campaign effectiveness using performance metrics (engagement, CAC, ROAS, conversions).

• D2C Growth & Campaign Integration
• Align content and influencer strategies with D2C funnel stages (awareness, consideration, conversion, retention).
• Drive product launches and sale campaigns through creator-first and content-led strategies.
• Work closely with performance teams to optimize campaigns based on real-time data.

• Insights & Optimization
• Monitor and analyze campaign performance, audience insights and content metrics.
• Continuously optimize strategies to improve ROI and customer acquisition.

• Cross-functional Collaboration
• Collaborate with performance marketing, brand and design teams for seamless execution.
• Ensure consistency in brand voice, messaging and positioning across all channels.

Core Skills & Qualifications

·       Mandatory: 3–6 years of hands-on experience working with D2C brands (in-house or agency handling D2C

clients).

·       Strong expertise in social media strategy and influencer marketing execution.

·       Proven track record of driving measurable growth through content and creator campaigns.

·       Deep understanding of D2C consumer behavior, funnels and performance metrics.

·       Experience with influencer tools, analytics platforms and campaign tracking.

·       Strong creative thinking combined with data-driven decision-making.

·       Excellent communication and stakeholder management skills.

·       Familiarity with AI tools for ideation, content and workflow optimization.

Who You Are

·       A D2C-first marketer who understands how content drives revenue.

·       Passionate about social media, creators, and digital culture.

·       Comfortable in a fast-paced, performance-driven environment.

·       Insight-driven, execution-focused and highly collaborative.

·       Able to convert creative ideas into measurable business outcomes.