Experience: 4+ years with at least 3 years
Key Skills :SMO, Content Writing, Ad copies, Paid Campaings Management, Instagram Ads, FB Ads Campaigns, Budgeting skills, ROI, Campaign Management, Social Media Account Management, Team Management etc.
Roles and Responsibilities
- Having a strong background in social media, paid campaign management, agency Management, technology platforms, direct marketing experience via digital as a Platforms viz facebook, instagram, youtube, linkedin etc.
- Responsible for developing, implementing, and managing marketing campaigns that promote a company and its products and/or services. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers
- Understanding/familiarity with Marketing principles; Performance marketing experience.
- Strong business acumen and ability to connect business objectives with digital marketing levers and find digital solutions for the same
- Ability to execute quick turn-around times with agencies
- Strong Project Management skills
- Someone who has handled E-commerce clients / Healthcare clients
- Strong Data Analytics skills / Process and system build/automation oriented thinking and experience
- Ability to lead a team of Media Buyers (FB Google), Social Media Planner, Graphic Designers and Video Editors
- Ability to leverage brand and technology to deliver performance by the digital business vertical
- Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
- Coordinate with advertising and media experts to improve marketing results
- Identify the latest trends and technologies affecting our industry.
- Evaluate important metrics that affect our website traffic, service quotas, and target audience.
- Work with your team to brainstorm new and innovative growth strategies
- Daily, and Proactively monitor campaign performance to foresee and resolve issues before they occur.
- Perform independent campaign analysis with definite conclusions and actions.
- Strong command of written English for deciding ad copies.
- Coordination with copywriter and Creative Designers to create attractive copies.
Experience Required
- Proven relevant work experience in Social Media Marketing including both organic and paid mediums
- Should have experience / knowledge of different IT services like web development, mobile application development, digital marketing etc.
Knowledge MS Office (MS Excel in particular)
- Excellent communication and organizational skills
- Business acumen with a problem-solving attitude
- Presentation Skills Competencies
- Process Oriented
- Integrity and sincerity
- Accountability
- Proactive: Takes initiative
- Out of box thinker
- Attention to detail
- Building Partnerships
- Building trust
- Customer Focus
