- Posted 26 days ago
- Over 50 applicants have applied
Job Description
We re on the lookout for a Social Media Executive who blends creativity with impact. Someone who has driven real business outcomes through organic content, including experience in B2C or D2C brands . If you know how to fuel demand, tap into cultural trends, and build engaging brand narratives across platforms, you'll fit right into this role.
From creating scroll-stopping posts to riding trending moments and driving conversions, this role is for someone who lives and breathes the internet and knows how to leverage the attention.
Key Responsibilities:
- Strategize and execute demand-generating social media campaigns across Instagram, LinkedIn, X (Twitter), Facebook, and YouTube
- Build and maintain an agile content calendar that balances brand storytelling, product promotion, and moment marketing
- Spot trends early and create relevant, timely content that connects with culture and drives engagement
- Collaborate with creative, video, and marketing teams to produce high-impact visuals and short-form content
- Analyze performance metrics (engagement, reach, saves, shares, clicks, etc.) and optimize based on data
- Actively manage community interactions, including DMs, comments, and brand mentions to build loyalty
What You'll Bring:
- 4+ years of social media experience including work with B2C or D2C industries , with a portfolio of campaigns that delivered measurable results
- Spotting internet trends and driving engagement with moment marketing
- A proven track record in demand-gen, driving conversions and achieving campaign goals
- Deep understanding of platform-specific trends, audience behavior, and content formats
- Strong copywriting skills and ability to adapt brand tone across channels
- Familiarity with tools like Meta Business Suite, Hootsuite, and Canva
- Effectively utilize AI to deliver at speed without compromising quality and avoiding AI slop
- A self-starter mindset with the ability to juggle multiple campaigns and priorities
Bonus Points If You Have:
- Experience with creator/influencer collaborations
- Basic skills in video editing or motion design
- A few viral campaigns under your belt
More Info
Key Skills
About Company
Keka has been a silent revolution in the making since our launch 7 years ago. Our steadfast focus on building an employee-centric HR platform was well received by more than 8500 businesses across India and the world. Today we are India s #1 platform in the segment with the greatest number of new customers adopting the platform. All with zero advertising spend and pure customer love. We are an organization built by our employees. The passion and the extreme ownership that our people bring to the table are contagious. We don t hide our shortcomings and we aren t afraid to ask for help. When we fail, we learn, adapt, and do better in the future. This open culture encourages our people to innovate, regardless of their function and across departmental boundaries.
e are looking for Associate Product Marketing Managers (APMMs) to join our team. Our APMM will be a superb communicator and manage product launches, competitive intelligence, and sales enablement to grow revenue and drive product adoption.
You ll be embedded in our small, but mighty PMM team based out of Bangalore / Hyderabad and partnering with Keka s senior leadership, product, sales, and partnerships teams.
