Social media Executive

We're Hiring: Social Media Executive – 360° Digital Marketing

Company: INOBAL

Location: Ahmedabad | Work from Office

Experience: 2–3 years

Salary: 25,000–35,000 per month, based on experience and skills

About INOBAL

INOBAL is a business consulting and growth strategy firm helping businesses strengthen their operations, brand presence, and growth opportunities. Our work also includes Worth Minds, our business and leadership magazine brand.

We are looking for a Social Media Executive with practical knowledge of 360° digital marketing. Social media management will be your primary responsibility, alongside supporting SEO, paid advertising, email marketing, website content, and lead generation.

Key Responsibilities

• Social Media Management: Manage LinkedIn, Instagram, Facebook, and other relevant platforms, including content planning, publishing, community engagement, and growth.

• Content Creation: Develop monthly content calendars, captions, blogs, reel scripts, and campaign ideas. Coordinate with graphic designers and video editors to deliver engaging content.

• Digital Marketing Planning: Plan and execute campaigns that connect social media, search, email, and website activities with brand awareness and business enquiries.

• Search Engine Optimisation: Conduct keyword research, support on-page SEO, optimise website content and metadata, and monitor organic search performance.

• Paid Advertising: Assist with setting up, monitoring, and optimising Meta Ads and Google Ads, including audience targeting, ad copy, budget tracking, and performance reporting.

• Email Marketing: Create newsletters and promotional campaigns, segment audiences, and track campaign engagement and conversions.

• Website and Landing Pages: Coordinate content updates and landing-page improvements to strengthen user experience and enquiry generation.

• Lead Generation: Support campaigns that attract relevant prospects and coordinate with the sales team to track lead quality and follow-up outcomes.

• Analytics and Reporting: Monitor social media insights, website traffic, campaign results, and conversions. Prepare reports with clear recommendations for improvement.

• Research and Optimisation: Analyse competitors, test content and campaign ideas, and identify relevant digital marketing opportunities.

Skills and Requirements

• 2–3 years of experience in social media management and digital marketing.

• Strong hands-on social media skills, particularly on LinkedIn and Instagram.

• Working knowledge of SEO, paid advertising, email marketing, content marketing, and website optimisation.

• Familiarity with Meta Business Suite, Meta Ads Manager, Google Ads, Google Analytics, and Google Search Console.

• Strong English writing, communication, and brand storytelling skills.

• Familiarity with Canva, scheduling tools, and email marketing platforms.

• Ability to interpret performance data and turn insights into practical improvements.

• Strong planning skills, attention to detail, and ownership of deadlines.

An Added Advantage

Experience with WordPress, B2B lead generation, marketing automation, or publishing and media brands.

Why Join INOBAL

Work across business consulting and leadership media while collaborating with our design, video, sales, and IT teams. Take ownership of social media campaigns and broaden your experience across the complete digital marketing process.

How to Apply

Send your CV and portfolio or examples of campaigns and social media accounts you have managed to [Confidential Information].

Email Subject: Application – Social Media Executive

Please include your expected salary and notice period.

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