Job Title: Social Media Executive
Job Location: Mumbai
Experience: 02 -04 years only
Role Overview: As a Social Media Executive at edept, you will play a pivotal role in shaping our digital presence. We are on the lookout for a dynamic individual with a minimum of 2 years of experience either from an agency background or working directly with a brand. This central role involves managing our social media channels, overseeing social media management agencies, and ensuring our brand shines across various platforms.
Responsibilities:
1. Social Media Strategy:
- Develop and execute a comprehensive social media strategy aligned with the company's goals.
- Collaborate with internal teams to ensure consistency in messaging across all platforms.
2. Agency Management:
- Oversee and manage the relationship with our social media management agency.
- Track and ensure Key Result Areas (KRAs) are met for optimal performance.
3. Online Reputation Management (ORM):
- Monitor and manage our online reputation across all social media platforms.
- Respond promptly to customer inquiries and concerns, ensuring a positive brand image.
4. Platform Proficiency:
- Demonstrate proficiency in all major social media platforms (Facebook, Twitter,
Instagram, LinkedIn, etc.).
- Stay updated on industry trends and changes, adapting strategies accordingly.
5. Community Building:
- Actively engage in building communities on platforms like Quora.
- Foster a sense of belonging and interaction within our social media communities.
6. Content Creation:
- Conceptualize & shoot engaging content, including reels of students and testimonials.
Qualifications & Requirements:
- Minimum of 2 years of experience in social media management, either from an agency background or brand side with agency management experience.
- Proficiency in major social media platforms and tools.
- Strong communication skills and the ability to think creatively.
- Knowledge of Canva, Inshots, and video shooting/editing.
- Self-motivated with strong attention to detail & ability to multitask
- Strong command over English language & grammar
- Willing to occasionally travel if required.
Educational Qualification:
Graduate/PG Diploma in Mass Communication.
About Us:
Founded in 2023by INSEAD and IIM alumni,edeptis a startup in higher education which enables universities and institutes to offer differentiated industry-led degree and certification programs in new-age courses to drive better employability outcomes for young graduates.
Please visit us at www.edept.co
