Social Media Executive

About Us

Grapes Worldwide, India's leading Integrated communications agency nurtures digital strategy

and marketing approach across paid, earned, and owned platforms. With both brand and

business impact in the forefront, Grapes offers full services in Digital and Communication

Solutions – Strategy Wonks at head and Creative at heart, we are strong in setting KPIs, goals

and executing innovative-creative campaigns. We combine Strategy, Process, and Trends to

build brands and turn customers into evangelists.

Powered with a deep Technical Knowledge – combined with extensive experience in Digital

marketing, we at Grapes are equipped to service all our clients with perfect communication

advice as apt for their brands. The vision is a clear one, of outperforming expectations at every

possible stage. With over 200+ minds continuously at work, we own what we do! Agile minds

are at our core with a continuous endeavor to invest in talent.

Experience: 1-2 years

Roles and Responsibilities:

Content & Social Media Management

• Plan, strategize, and maintain monthly social media content calendars across platforms.
• Coordinate end-to-end content creation processes, including ideation, scripting, mood boarding, and execution.
• Support and manage campaign shoots, from pre-production planning to on-ground coordination with creative, production, and client teams.
• Collaborate with copywriters and designers to ensure content hygiene, brand consistency, and timely delivery of posts.

Client Coordination & Communication

• Assist the Social Media Manager in handling assigned client accounts, ensuring smooth communication and timely updates.
• Build and maintain strong client relationships through regular interactions, reviews, and meetings.
• Understand client objectives and translate them into actionable content and social media strategies.

Performance Tracking & Reporting

• Track, analyze, and report on key social media KPIs such as reach, impressions, engagement rates, follower growth, and content performance.
• Provide insights and data-backed recommendations to improve content output and platform performance.
• Monitor industry trends, competitor activities, and platform best practices to keep strategies updated.

Operational Excellence

• Coordinate with internal teams - creative, production, strategy, and media, to ensure seamless campaign execution.
• Troubleshoot social media issues, address client concerns, and ensure timely resolution.
• Assist in maintaining copy hygiene and verifying all communication assets meet quality and brand standards.

Desired skills & experience:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Strong understanding of social media platforms, content formats, and digital trends.
• Experience handling shoots, content calendars, and end-to-end social content workflows.
• Ability to multitask, take initiative, and work effectively in a fast-paced environment.
• Excellent communication and organizational skills.
• Proficiency in MS Office (Word, Excel, PowerPoint); familiarity with social tools (Meta Business Suite, Creator Studio, etc.) is a plus.
• Prior internship or full-time experience in social media, account management, or a related role.