Job Description: Social Media Executive - Cureveda
Position: Social Media Executive
Location: Andheri East, Mumbai
Experience: 1-3 years
Industry: Health & Wellness
About Cureveda:
Cureveda is a pioneering D2C health and wellness brand offering innovative solutions for modern-day health challenges. We are looking for a Social Media Executive with an influencer-like spirit to embody the brand's energy, creativity, and relatability on our social media platforms. If you love curating captivating content and engaging with audiences, we'd love for you to drive Cureveda's digital story.
Key Responsibilities:
- Content Creation with an Influencer Spirit:
- Craft high-quality, engaging, and on-trend content for Cureveda's social media platforms, including reels, posts, and stories, that feels authentic and relatable.
- Bring a charismatic, personable, and lively tone to the brand's page to connect with audiences.
- Social Media Management:
- Develop and execute a monthly social media calendar with a mix of educational, entertaining, and promotional content including BTS office shots, self-shot reels/product videos, etc.
- Monitor and engage with followers to foster community and build brand loyalty by responding to comments and DMs on Instagram and Facebook.
- Visual Design:
- Create visually appealing and cohesive posts, stories, and other assets using Canva or similar tools and also, connect with the internal creative teams in case high quality designs are needed.
- Ensure brand consistency across all creative outputs.
- Copywriting & Brand Voice:
- Write compelling and conversational captions and social media copies that resonate with audiences.
- Develop a unique voice for the brand that reflects its ethos and values.
- Trend Spotting & Experimentation:
- Stay updated with the latest social media trends, viral challenges, and formats.
- Experiment with new content ideas to keep the brand's page fresh and engaging.
- Analytics & Optimization:
- Monitor performance metrics for posts, reels, and stories and optimize content based on insights.
- Provide monthly reports on key social media KPIs with actionable recommendations.
Requirements:
- Experience:
- 1-3 years of experience in social media management, with a strong focus on content creation and engagement.
- Skills:
- Proficiency in Canva or other design softwares for designing content.
- Ability to ideate and execute innovative, influencer-inspired content strategies.
- Excellent copywriting skills with a knack for crafting captions that connect.
- Knowledge of social media analytics.
- Creative & Relatable Mindset:
- A natural ability to bring energy, creativity, and relatability to the brand's social media presence.
- An eye for detail and a sense of aesthetic design.
- Should be camera-friendly and dynamic.
- Soft Skills:
- Strong communication skills.
- Self-driven, highly organized, and collaborative.
Why Join Cureveda
- Be the voice and face of an innovative health and wellness brand.
- A dynamic and supportive work environment that nurtures creativity.
- Opportunities to grow in the fast-paced D2C industry.
