Social Media Executive & Copy Writer

Company Description

Apex Brand Studio is a full-service branding and communications agency specialising in Branding, Website Design & Development, Digital Marketing, Social Media Management, and Public Relations. We partner with brands to build strong, credible, and consistent market presence across platforms which help brands connect authentically with their target audiences.

From creating engaging social media content to coordinating high-profile events and securing impactful media coverage, our services integrate seamlessly to elevate brand presence.

Role Description

This is a full-time, on-site role located in Mumbai for a Social Media Executive & Copy Writer. The role involves developing and managing social media strategies and maintaining content calendars month-wise, creating engaging and original content for various platforms like Instagram, Facebook, LinkedIn & YouTube, incorporation with timely scheduling and posting on the respective platforms while ensuring brand consistency. Responsibilities include monitoring trends, crafting marketing messages, writing compelling copies, trending captions, hashtags, keywords, etc. Moreover, collaborating with internal teams to execute digital marketing campaigns that align with brand objectives.

Qualifications

• Expertise in Social Media Marketing and Social Media Content Creation
• Knowledge of Digital Marketing, Marketing strategies and Meta Ads
• Strong Communication skills for crafting persuasive brand messages
• Ability to analyze trends and create audience-driven content
• Experience in brand strategy and campaign execution
• Proficiency in using social media platforms and analytics tools
• Adaptability to a fast-paced, on-site work environment
• Bachelor's degree in Marketing, Communications, or a related field is preferred