Social Media Executive

Agency Experience: 1 Year Minimum

Location: Goregaon East, Mumbai

Work Mode: Work From Office

Work Timing: 10 am to 7 pm, Alternate Saturdays Off

Bring Your Own Laptop.

Responsibilities (Included But Not Limited To)

Good command of English

Manage all client social media accounts.

Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages

Coordinates social media messaging with the SEM team, Graphic designers, Video Editors, Client Servicing team, etc. to ensure the client and the company's digital presence.

Audits and analyzes social media presences, including digital advertising costs and returns

Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.

Create and maintain social media reports on a daily, weekly, and monthly basis.

Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages

Monitors and generates reports on competitor activity within social media spaces

Suggest creative strategies based on your knowledge and research on current marketing trends and competitive analysis.

Staying updated with digital trends and the industry.

Ensuring no mistakes are made on the client accounts.

Making sure that no postings are missed.

Covering live events (even on holidays) if the client requests.

Being proactive about new trends daily and aligning content.

Handling influencer marketing for the brands handled by you.

Creating and maintaining content banks.

Being aware of the industry trends of the brand.

Research documents and social media strategy documents to be created and sent to the client every month.

Requirements and Qualifications

1 year of experience as a Social Media Specialist or similar role.

Social Media Strategist using social media for brand awareness and impressions

Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google, and other social media best practices

Experience with doing audience and buyer persona research and market

Good understanding of social media KPIs and Analytics

Excellent multitasking skills with time management

Great leadership skills and a Team Player

Critical thinker and problem-solving skills

Great interpersonal, presentation, and communication skills

Education background in Marketing, BMM, or similar.