Social Media Executive

Social Media Executive

Location: Mumbai

Experience: 1–2 Years

Reporting To: Social Media Manager

About the Role

We are looking for a dynamic and detail-oriented Social Media Executive to support the planning and execution of social media campaigns for leading brands. The ideal candidate should have a strong understanding of social media platforms, excellent copywriting skills, experience managing online communities, and a keen interest in digital trends and influencer engagement.

Key Responsibilities

Social Media & Campaign Management

• Support the planning and execution of social media campaigns across multiple client accounts.
• Assist in developing content calendars, campaign plans, engagement strategies, and social media recommendations.
• Ensure timely and accurate execution of social media activities in line with client objectives.
• Monitor campaign performance and contribute to reporting and analysis.

Community Management

• Manage day-to-day interactions across social media platforms.
• Draft timely, brand-appropriate responses to audience queries, comments, and complaints.
• Ensure consistent brand voice and community engagement across channels.
• Escalate customer concerns and sensitive issues to relevant stakeholders when required.

Copywriting & Social Media Communication

• Write engaging, error-free, and platform-specific copy for social media posts, captions, campaigns, and community management.
• Adapt tone of voice based on brand guidelines and audience requirements.
• Contribute creative ideas for social media activations, contests, and engagement initiatives.

Influencer & Digital Outreach

• Build and maintain relationships with influencers, bloggers, and digital content creators.
• Support influencer identification, outreach, onboarding, and campaign coordination.
• Maintain and regularly update influencer and digital media databases.

Desired Skills & Qualifications

• 1–2 years of experience in social media, digital marketing, or a related agency role.
• Strong copywriting, proofreading, and communication skills.
• Excellent understanding of major social media platforms and community management practices.
• Experience working on integrated digital campaigns.
• Familiarity with influencer marketing and online communities.
• Strong presentation skills and proficiency in PowerPoint.
• Ability to multitask, prioritize effectively, and work in a fast-paced environment.
• Strong attention to detail and stakeholder management skills.

Equal Opportunity Statement

AVIAN We. is an equal opportunity employer and does not discriminate against employees or applicants based on age, race, colour, religion, gender, national origin, disability, sexual orientation, gender identity, marital status, or any other legally protected status.

Diversity & Inclusion

At AVIAN We., we are committed to fostering a diverse and inclusive workplace where different perspectives, backgrounds, and experiences are respected and valued. We believe diversity strengthens our culture and drives innovation.