- Develop and execute comprehensive content strategies to drive engagement and enhance brand awareness across social media platforms and websites.
- Manage Ralecon's social media accounts and websites to establish a strong digital presence, ensuring consistency in messaging and branding.
- Create engaging content and visuals for social media posts, website updates, blogs, and other digital platforms.
- Monitor and analyse performance metrics to track the effectiveness of content strategies, social media campaigns, and website traffic.
- Engage with users and respond to inquiries, comments, and messages across social media platforms, fostering meaningful interactions and building brand loyalty.
- Oversee Ralecon's marketing strategy and leverage social media channels to drive revenue and customer engagement, aligning content efforts with overall business objectives.
- Manage the brand's online reputation and monitor customer sentiment across social channels, proactively addressing any issues or concerns.
- Collaborate with internal teams, including marketing, sales, and customer service, to ensure alignment of messaging and strategy across all digital platforms, contributing to a cohesive brand identity and customer experience.
- Ad hoc Tasks: Willingly undertake any other tasks as assigned by the Head of Digital Operations (HODO) or Senior
- Management to support overall team objectives.
You are the right fit, if you have
- A Bachelor's degree in marketing, communications, or a related field.
- Proven experience managing social media accounts and websites for organisations.
- Strong understanding of social media platforms (including YouTube, LinkedIn, FB, Insta and X) and website management tools.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and optimise social media performance.
- Creative thinking and ability to generate engaging content.
- Proactive attitude and ability to work independently as well as part of a team.
