Social Media & Digital Communications Lead

Company Description

Founded in 2015 by visionary social entrepreneur Shri. Shantilal Muttha, the Shantilal Muttha Foundation (SMF) is a non-profit organization committed to ensuring every child receives an education that nurtures them into compassionate, responsible citizens. SMF focuses on transforming school education through fundamental changes that align with national and state educational priorities. By engaging proactively and collaboratively with school systems and stakeholders, SMF seeks to create a value-based, equitable, and high-quality education ecosystem.

SMF believes and adopts system strengthening approaches to ensure sustainable change at scale. Ensure this, the foundation collaborates with government authorities, national and international consultants, advisors, and like-minded organisations to develop strategic partnerships. These alliances enable SMF to design and implement impactful solutions, ensuring lasting change in education systems.

Role Description

This is a full-time, on-site role based in Pune for to provide lead-level execution for all SMF social media and digital communication functions, including publishing, analytics, platform strategy support, CMS/website updates, digital asset management, and AI-enabled workflow improvement.

This role supports the Content Head and Content Specialist by ensuring that digital outputs are delivered accurately, on time, and in high quality.

Key Responsibilities:

(a) Social Media Strategy and Planning:

Develop and implement a comprehensive and robust social media strategy, aligned with the Foundation's programmes, campaigns, and advocacy goals.

Plan weekly, monthly and quarterly content calendars in coordination with programme and technical support teams.

(b) Content Creation and Management:

Create compelling content (including text, visuals, short videos, infographics) in multiple languages (Hindi, English, Marathi etc.) highlighting programme impact, success stories, teacher engagement, student outcomes, and policy initiatives.

Manage the day-to-day posting across social media platforms such as Facebook, Instagram, YouTube, LinkedIn, X (Twitter) etc.

Ensure content is accurate, culturally sensitive, inclusive, and aligned with education-sector ethics and child protection norms.

(c) Community Engagement:

Routinely monitor and respond to comments, messages, and queries in a professional and timely manner.

Build and nurture an engaged online community comprising educators, volunteers, donors, government stakeholders, and supporters.

(d) Advocacy and Campaigns:

Support digital campaigns related to school education reforms, teacher capacity building, values-based quality education, student learning outcomes, and key national/international education days.

Collaborate with programme and technical support teams to translate on-ground initiatives into strong digital narratives.

(e) Analytics and Reporting:

Track platform performance using analytics tools and prepare periodic reports on reach, engagement, and growth over time.

Use insights from performance analytics to continuously refine content and strategy.

(f) Coordination and Compliance:

Coordinate with designers, videographers, and external agencies as required.

Adhere to the Foundation's brand guidelines, communication protocols, and requirements for donor visibility.

Qualifications and Experience:

Bachelor's degree in Communications, Journalism, Social Sciences, Education, Marketing, or a related field.

Two to four years of experience managing social media for a non-profit, education initiative, CSR programme, or mission-driven organisation.

Demonstrated experience in content generation, curation and campaign management across multiple social media platforms.

Competencies and Skills:

Exceptional written communication skills in English; working knowledge of Hindi and Marathi is an advantage.

Ability to translate complex education and policy concepts into clear, engaging digital content.

Proficiency in social media tools and basic digital design/video platforms.

Strong organisational and time-management skills with attention to detail.

Ability to work independently as well as collaboratively in a multidisciplinary team.

Sensitivity towards working with children, teachers, and diverse communities.

Values and Attributes:

Highest standards of integrity, accountability, and ethical communication.

Creative, proactive, and solution-oriented mindset.

Empathy and respect for diverse social, cultural, and educational contexts.

Commitment to the mission and values of the Foundation.

What We Offer:

As a team, the opportunity to make a meaningful impact in the lives of children.

A collaborative and supportive work environment.

Competitive salary and benefits.

Opportunities for professional development.

To Apply:

Please submit your resume and a cover letter outlining your experience to [Confidential Information]. Please include Application for the Position of Manager Social Media in subject line. Shantilal Muttha Foundation is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and volunteers.