Social Media Coordinator

About the Role:

• Develop and implement social media strategies to increase brand awareness, engagement, and community growth.
• Manage and execute daily social media content across platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok.
• Create and curate engaging, high-quality content (text, images, videos, and infographics) aligned with the brand voice and marketing objectives.
• Monitor, respond to, and engage with followers, customers, and online communities in a timely and professional manner.
• Schedule and post content using social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Analyze social media performance through metrics, insights, and KPIs, and provide regular reports with recommendations for improvement.
• Stay up-to-date with the latest social media trends, tools, algorithms, and best practices.
• Collaborate with the marketing, design, and content teams to ensure content is aligned with campaigns and business goals.
• Develop and manage content calendars for all social platforms.
• Engage with influencers and brand advocates to expand the reach and visibility of the brand.
• Execute social media advertising campaigns, including paid posts and sponsored content.
• Track industry trends and competitor activity to stay ahead in the social space.
• Assist in the management of social media contests, giveaways, and other engagement tactics to grow the social audience.

About You:

• Proven experience as a Social Media Coordinator or in a similar role.
• Strong understanding of social media platforms, best practices, and algorithms.
• Excellent written and verbal communication skills, with a knack for creative and engaging content.
• Proficient in using social media management and analytics tools (e.g., Hootsuite, Buffer, Google Analytics, Facebook Insights).
• Creative thinker with the ability to come up with fresh ideas for social campaigns and content.
• Ability to work independently and in a team environment.
• Good knowledge of content creation tools (e.g., Canva, Adobe Suite, or other design tools).
• Strong organizational and time-management skills with the ability to juggle multiple projects and deadlines.
• Knowledge of social media advertising and how to optimize paid campaigns.