Social Media & Content Strategy

Key Responsibilities

• Develop and manage a unified content strategy across all platforms (website, blog, email, social media, etc.)
• Create and execute social media strategies that drive engagement, followers, and conversions
• Manage content calendars, campaign timelines, and posting schedules
• Collaborate with designers, writers, and video editors to produce original and engaging content (e.g., posts, articles, videos, reels, stories)
• Monitor and analyze content and social performance metrics to optimize campaigns
• Stay up to date with industry trends, tools, algorithms, and best practices
• Manage and grow the company's presence on platforms such as Instagram, LinkedIn, Twitter/X, TikTok, YouTube, and Facebook
• Respond to community engagement, comments, and DMs in a timely and brand-aligned manner
• Support paid social campaigns with organic strategies and content planning
• Work cross-functionally with Product, Sales, PR, and other teams to support broader marketing initiatives

Requirements

• 36 years of experience in content strategy, social media management, or digital marketing
• Strong understanding of platform-specific content (e.g., TikTok vs. LinkedIn vs. Instagram)
• Excellent written, visual, and storytelling skills
• Familiarity with content performance tools (e.g., Google Analytics, Meta Business Suite, Sprout Social, Hootsuite, etc.)
• Experience using Canva, Adobe Creative Suite, or similar design tools is a plus
• Basic knowledge of SEO and content marketing best practices
• Creative thinker who thrives in a fast-paced, collaborative environment
• Strong project management and organizational skills
• A portfolio or examples of successful campaigns or content is a big plus