Location: Lower Parel, Mumbai
Type: Full-time | Remote
Experience: 0–2 years in social media and digital marketing
Reports to: Founder
Company: Anthro Food Private Limited
About Anthro
Anthro is building the future of convenient, science-backed nutrition. Our goal is to create a product and brand that seamlessly fits into modern lifestyles—whether at home or on the go. As we approach launch in the coming month, we are focused on building a strong, distinctive content and social media presence that reflects our philosophy and connects deeply with our audience.
Role Overview
We are looking for a highly creative and execution-focused Social Media & Content Marketing Specialist to work directly with the founder in building Anthro's brand presence from the ground up.
This is a hands-on role that combines:
- Content creation
- Social media execution
- Performance marketing
- Creative experimentation
You will be responsible for taking ideas from concept → creation → publishing → performance analysis.
Key Responsibilities
1. Brand Understanding & Content Strategy
- Deeply understand Anthro's brand philosophy, positioning, and voice
- Translate brand identity into engaging, consistent content
- Develop and maintain a structured content calendar aligned with launch goals
2. Content Creation (Core Responsibility)
- Collaborate daily with the founder to ideate and create content
- Produce a mix of: Short-form video content (Reels, etc.), static visuals and graphics
- Be strong in AI-generated imagery and creative assets: ChatGPT, Sora, Google Gemini, Claude
- Experiment with different formats and storytelling styles
- Continuously improve content quality and engagement
3. Social Media Execution
- Manage and post content across platforms (Instagram, LinkedIn etc.)
- Ensure consistency in tone, quality, and frequency in captions and structure of posts
- Find ways to maximize engagement
4. Performance Marketing
- Set up and manage paid advertising campaigns (primarily on Meta platforms)
- Optimize campaigns for reach, engagement, and conversions
- Test creatives, audiences, and messaging to improve performance
5. Analytics & Optimisation
- Track content and campaign performance
- Derive insights from data and iterate quickly to enable scale
- Continuously refine the content and marketing strategy
What We're Looking For
- A real Social Media & Content Marketing specialist and all-rounder!
- Strong interest in content creation and social media
- Ability to both create and execute, not just plan
- Familiarity with tools like Canva, Adobe Suite, or similar
- Strong ability in AI-based content generation tools
- Experience (or strong willingness to learn) performance marketing and ads
- Strong understanding of social media trends and formats
- Ability to work closely with the founder in a fast-paced, hands-on environment
- High ownership mindset and willingness to experiment
Who This Role Is Ideal For
- Someone who enjoys building something from scratch
- Someone who is both creative and analytical
- Someone who wants to be deeply involved in shaping a brand
Why Join Anthro
- Work directly with the founder
- Build a brand from day one
- High creative ownership
- Opportunity to grow into a larger role as the company scales
To Apply
Send your resume and a short note about why this role excites you to [Confidential Information]. If you've worked on any cool creative content and projects — share those too!
