Social Media Content Creator

Role Overview

As a Brand Associate, you will support the planning, creation, and execution of content across digital platforms, including social media, WhatsApp, and brand campaigns. You will work closely with cross-functional teams to develop engaging content, drive audience engagement, and ensure brand consistency. This role offers hands-on exposure to content marketing, campaign management, and performance-driven marketing initiatives.

What you'll be responsible for

• Manage and publish content across social media platforms such as Instagram, LinkedIn, and YouTube
• Create engaging content ideas for social media, performance ads, and brand campaigns
• Write clear and compelling copy for posts, advertisements, website, and marketing collateral
• Execute Whatsapp drip campaigns to drive engagement and conversions
• Collaborate with designers, video editors, and external agenciesto bring content to life
• Support end-to-end execution of brand and marketing campaigns
• Ensure consistency in brand voice, tone, and messaging across all channels
• Coordinate with internal teams for content requirements and alignment
• Track content performance and optimize based on insights and data
• Stay updated with social media trends, formats, and best practices.

An ideal candidate should have:

• 0 - 3 years in marketing, content, or social media roles (plus)
• Strong content creation and copywriting skills
• Good understanding of platform-specific formats (Reels, carousels, ads, etc.)
• Creative mindset with the ability to execute ideas quickly
• Basic understanding of marketing metrics such as CTR, engagement, and conversions
• Familiarity with AI tools for content creation is a plus
• Bachelor's degree in English, Marketing, Mass Communication, or related fields (Preferred)
• Master's in marketing is a plus