About the role
We're looking for a Social Media & Content Specialist who can turn complex B2B topics into clear, scroll-stopping stories. This role sits within Marketing and focuses on social media (primarily LinkedIn) plus short- to mid-form content that supports campaigns, launches, and sales.
You will:
- Own our social media presence (with a strong LinkedIn focus) from content ideas and copy to publishing and performance tracking.
- Write thumb-stopping copy: hooks, captions, post copy, carousels text, short threads, polls, etc.
- Repurpose existing assets (webinars, case studies, blogs, decks) into social-first content.
- Support campaigns with content pieces: email copy, landing page snippets, nurture sequences, event promos.
- Build and manage a simple content calendar aligned with launches, campaigns, and sales priorities.
- Collaborate with design for creatives; be comfortable giving clear, simple briefs (and sometimes using Canva/Figma for quick edits).
- Monitor performance (impressions, engagement, clicks, demo interest) and regularly suggest improvements based on data.
- Keep a pulse on trends in B2B SaaS + LinkedIn content and adapt formats that make sense for our brand.
You are a good fit if you:
- Have 25 years experience in social media / content marketing (B2B preferred; SaaS/tech/health considered a strong plus).
- Can show a portfolio: LinkedIn posts, carousels, emailers, blogs, or campaign copy you've written.
- Are genuinely comfortable writing you enjoy turning vague ideas into clear, tight copy.
- Understand how social content connects to pipeline (not just awareness).
- Are organised enough to run a basic calendar and follow through without being micromanaged.
- Are curious about complex domains (regulatory, healthcare, compliance, tech) and not scared of jargonyou can simplify it.
Nice to have (but not mandatory):
- Experience in life sciences, pharma, regulatory, med-tech, or B2B compliance tools
- Hands-on familiarity with HubSpot / marketing automation, or any social scheduling/analytics tool
- Comfort with basic video (ideas for reels/shorts, simple edits, or directing others)
