Social Media Content Creator

About the Company

A Content Specialist responsible for owning content at Fabric and turning it into a recognised name among hiring leaders for scaling interviews.

About the Role

The role involves creating engaging content, running conversion experiments, building AI-powered workflows, and identifying effective channels to reach the target audience. The ideal candidate has strong content taste, AI implementation experience, and a bias toward shipping quickly.

Responsibilities

• Create short-form videos (Instagram Reels, YouTube Shorts, LinkedIn videos) to promote Fabric's product and brand.
• Appear on camera to explain product features, use cases, and hiring insights in an engaging way.
• Ideate, script, shoot, and edit engaging video content for social media platforms.
• Plan and manage social media content calendars to ensure consistent posting.
• Experiment with different content formats, hooks, and storytelling styles to improve reach and engagement.
• Edit videos using tools.
• Track content performance metrics (views, engagement, reach) and optimise content accordingly.
• Repurpose long-form content into short-form videos and social media posts.
• Use AI tools to streamline content creation, editing, and scheduling.
• Collaborate with marketing and product teams to create content that communicates product value clearly.

Required Skills

• Short-form video creation (Instagram Reels / YouTube Shorts)
• On-camera content creation
• Social media marketing and platform management.
• Understanding of Instagram / YouTube algorithms and engagement strategies.
• Ability to analyze content performance (views, reach, engagement) and improve results.