Role Overview
We are looking for a creative and strategy-driven Social Media & Content Strategist who can plan, execute, and scale content across social platforms. The role requires a strong understanding of short-form content, audience psychology, and growth-led social media strategies.
Key Responsibilities1. Content Planning & Calendar Management
- Create 15-day and monthly content calendars
- Define content formats including Reels, Static posts, Carousels, Shorts, and Clips
- Develop topic-wise content ideas aligned with brand voice and audience needs
- Identify target emotions for content (relatable, thought-provoking, inspiring, conversational)
2. Content Strategy & Buckets
- Define and manage 45 content buckets, including:
- Podcast clips
- Life advice / real talk
- Youth-centric issues and struggles
- Quotes and short monologues
- Behind-the-scenes and personal thought-led content
- Ensure variety, consistency, and alignment across all content buckets
3. Hooks, Captions & Copywriting
- Create strong reel hooks for the first 23 seconds to drive retention
- Write engaging captions in Hinglish (Tier 2/3 audience friendly)
- Maintain a conversational and authentic brand tone
4. Posting & Distribution Strategy
- Define ideal posting frequency across platforms
- Identify best time slots based on audience behavior and platform trends
- Ensure consistent and timely publishing of content
5. Growth & Performance Thinking
- Develop content strategies to reach new audiences and improve discoverability
- Build brand recall and consistency through repeatable formats and messaging
- Track and analyze performance metrics such as views, reach, saves, shares, comments, and engagement rate
- Optimize content based on insights and performance trends
Required Skills & Qualifications
- Strong understanding of short-form video content and social media trends
- Experience with Instagram, YouTube Shorts, and LinkedIn
- Ability to think emotionally and strategically about content
- Excellent copywriting and storytelling skills
- Experience in content analytics and growth optimization
Preferred Qualifications
- Experience in creator-led or personal brand accounts
