Mantras2success Consultants is seeking a passionate and strategic Social Media & Community Manager to own our client's social voice within the gaming industry. You will be responsible for growing and engaging a global audience across all studio channels (LinkedIn, X/Twitter, Instagram, Facebook, Reddit, YouTube, Discord, Steam) and game-specific handles. Your success will directly translate into deeper fan loyalty, stronger publisher and client relationships, and measurable business impact.
Key Responsibilities
- Strategy & Planning: Build comprehensive monthly and quarterly content calendars that align with product launches, live-ops beats, and service-sales goals. Set clear KPIs and growth targets for all social channels.
- Content Creation: Ideate, script, and publish engaging platform-native posts (short-form video, carousels, threads, memes, and dev diaries). This includes briefing designers, capturing compelling in-engine clips, and writing punchy copy that perfectly mirrors each brand's tone.
- Community Management: Actively monitor and moderate platforms like Discord, Reddit, X, Steam forums, and comment threads. Surface valuable feedback to development and art teams, and ensure prompt follow-up with players.
- Relationship Building: Proactively engage with fans, influencers, media, publishers, platform representatives, and B2B prospects. Arrange key beat placements and facilitate valuable creator collaborations.
- Outreach & Growth: Run targeted follow/DM campaigns from game handles, especially on X, reaching out to studios, gamers, and ecosystem partners. Execute paid social and user-generated content (UGC) contests when strategically needed.
- Analytics & Reporting: Track key metrics such as reach, engagement, sentiment, Customer Acquisition Cost (CAC), and conversion rates. Present actionable insights and iterate on strategies weekly based on performance.
- Trend Scouting: Identify emerging social channels (e.g., Threads, Kick) and timely memes. Recommend first-mover experiments to capitalize on new opportunities.
Must-Have Qualifications
- 2-3 years of experience owning social media & community for a consumer-facing entertainment, tech, or lifestyle brand (e.g., OTT/streaming, esports, comics/anime, mobile apps, consumer tech, sports/athleisure, or any other industry involving direct consumer/user interaction with products or services).
- Deep understanding of gamer culture, platform algorithms, and indie/AA industry dynamics.
- Excellent written English communication skills.
- Hands-on experience with at least one social media management suite (e.g., Hootsuite, Sprout Social, or Buffer) and Canva.
- Familiarity with Steamworks back-end, Discord moderation tools, and paid social dashboards.
Bonus Points
- Prior success launching Web3/NFT communities or XR titles.
- An existing influencer roster or press contacts within horror, racing, or indie game niches.
- Basic graphic design or motion design skills, or comfort using generative AI tools for ideation.
KPIs You Will Own
- Follower & engagement growth (Month-over-Month & Year-over-Year) per channel.
- Community response time and sentiment score.
- Lead/partner inquiries sourced via social media.
- Campaign Click-Through Rate (CTR), cost-per-view, and conversion to wish-lists or demo sign-ups.
- Discord Monthly Active Users (MAU) and retention rates.
