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Naukripay group

Social media ( Chandigarh)

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Job Description

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Media Job Description involves creating, scheduling, and publishing content (posts, graphics, videos) across platforms, engaging with the community (comments, DMs), analyzing metrics (likes, shares, reach) to refine strategy, running ads, staying updated on trends, and collaborating with marketing/sales for brand consistency, all aimed at building brand presence and driving business goals. Roles vary (Manager, Coordinator, Specialist) but core duties focus on content, engagement, and analytics to boost brand visibility and achieve objectives like sales or awareness.
Core ResponsibilitiesContent Creation & Management: Develop, write, edit, and design engaging posts, stories, and visuals for platforms like Facebook, Instagram, TikTok, LinkedIn, etc..Strategy Development: Formulate social media strategies to meet business goals, identifying target audiences and platform best practices.Community Engagement: Monitor, listen, and respond to users; manage online reputation and foster direct customer interaction.Analytics & Reporting: Track key metrics (engagement, reach, conversions), analyze performance, and report insights to adjust future campaigns.Campaign Execution: Plan and run paid social media ad campaigns and manage budgets.Trend Monitoring: Stay current with platform updates, emerging trends, and competitor activities. Key Skills & QualificationsDigital Marketing: Understanding of SEO, CRO, and major marketing channels.Creative & Writing: Strong copywriting, editing, and visual design skills (Canva, Adobe Suite).Analytical: Ability to interpret data and use analytics tools.Communication: Excellent verbal/written skills for internal teams and external audiences.Organizational: Time management, multitasking, project management.Tools: Familiarity with social media management and analytics tools. Common Job TitlesSocial Media Manager/DirectorSocial Media Specialist/ExecutiveSocial Media Coordinator/Marketing CoordinatorDigital Marketing Specialist

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About Company

Job ID: 136393795