Scope of Work
1. Social Media Strategy & Execution
- Platforms:Instagram, Meta (FB), X (Twitter)
- Feed planning, reels and story execution
- Content formats: statics, carousels, reels, tutorials
- Community engagement and organic growth efforts
2. Content Creation
- End-to-end production:
- Lifestyle and product shoot execution
- Reel scripting, production, and editing
- Static creatives, motion graphics, and utility demos
3. Performance Marketing
- Meta Ads strategy and execution
- Campaign setup, testing, and optimization
- Creative testing, remarketing, and lead conversion
- Performance tracking with actionable insights
4. Influencer Marketing
- Sourcing and shortlisting relevant creators
- Managing collaborations Integrating influencer content into brand assets
- Measuring impact and reporting
5. Reporting & Analytics
- Monthly reports with platform-wise insights
- Tracking ad spends, conversions, and ROI
- Content and audience performance breakdowns
