Social Media Associate | If it's boring, don't post it.
About Pocketful
We're here to make markets impossible to ignore.
Backed by Pace. Built by operators.
Moving fast enough to make traditional platforms look slow.
Content is not a support function here.
It's distribution. It's growth. It's leverage.
What This Role Really Is
You don't handle social media.
You Create Content People
You're responsible for
output, speed, and relevance.
Not just posting —
making it land.
What You'll Actually Do
Content Creation (Daily Output)
- Ship high-quality content every single day (posts, reels, threads)
- Write copy that's sharp, scroll-stopping, and not generic
- Work with design/video to turn ideas into fast, consumable content
Distribution & Execution
- Post across Instagram, LinkedIn, Twitter/X with intent
- Maintain a tight, consistent content pipeline (no dead days)
- Ensure everything going out is clean, on-brand, and fast
Trend Hijacking (Speed Matters)
- Spot trends early and act before they peak
- Adapt formats to fintech, markets, and trading
- Turn ideas into content within hours, not days
Community & Engagement
- Reply to comments and DMs like a human, not a bot
- Build conversations, not just replies
- Turn engagement into brand recall
Performance & Iteration
- Track what works (and what flops)
- Double down on winners, kill weak formats
- Obsess over engagement, reach, and shareability
Who This Is For
- You've already tried building something online (page, reels, content, anything)
- You understand what makes content work vs just exist
- You can write clean, sharp copy without overthinking
- You move fast and don't wait for perfect
- You care about output quality and consistency
Who This Is NOT For
- If you need 3 approvals to post
- If you think content calendar = creativity
- If you're slow
- If your work looks like every other brand
What We Care About
- Taste
- Speed
- Consistency
- Output
Not your degree. Not your certifications.
What You Get
- Real ownership from day 1
- Direct exposure to how content drives growth
- A chance to build a brand people actually follow
- A fast feedback loop — you'll know what works
Baseline Requirements (Non-Negotiable)
- 0–1 year experience OR proof of work (portfolio / page / content)
- Basic understanding of Instagram, LinkedIn, Twitter/X formats
- Ability to write clear, concise copy
- Willingness to learn fast and execute faster
Good to Have (Edge)
- Interest in finance / markets / trading
- Basic design or video editing sense
- Experience with reels, memes, or short-form content
Details
- Location: Okhla, New Delhi (in-office, no exceptions)
- CTC: Fixed + performance upside
How To Stand Out
Don't just apply.
Send Us
- 3 content ideas for Pocketful
- Or 2 posts you think we should have made
at [Confidential Information]
