Social Media - Associate Manager

Job Description

. Lead and own day-to-day management of campaigns (organic and paid) and ensure brand consistency across all social media channels
. Facilitate scaling brand and company awareness through various social media channels
. Ensure brand consistency in copy and imagery through tone and voice
. Lead all aspects of social media interaction between internal stakeholders and the external audience to ensure a positive experience for the audience
. Create actionable plans to both grow and manage our online communities LinkedIn, Twitter, Facebook, Instagram, YouTube, etc.
. Ensure progress on all platforms by using social media analytical tools. Share social media analytics with the stakeholders on a weekly basis.
. Own the creation and implementation of the monthly/quarterly social media editorial calendar with clearly defined objectives and outcomes

Must have Skills:

. 8-10 years of social media experience preferably in IT/ITES companies
. Should be an expert in writing social content apt for LinkedIn, and Facebook. Twitter. Instagram, YouTube etc
. Designing skills - Hands-on experience in creating banners, gifs, posters, short videos (reels), infographics for social media platforms
. Experience in Adobe creative suite or Canva
. Good photography skills as the role would require shooting pics during events etc
. Working knowledge of videos, reels etc
. Social Media Analytics - Should be able to dig into the data, analyze that data, and draw actionable insights
. Proficient in using multi-social posting programs such as Hootsuite and HubSpot
. Relevant experience in determining a target audience and how to cater unique marketing campaigns to capture their attention
. Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
. Ability to work with a diverse group and simultaneously work toward many company initiatives at once

Mandatory Competencies