Social Media Associate

Company Description

At Inkognito Bombay, we create conversation starters through our bespoke, hand-painted apparel. By combining your stories with our skills, we bring your vision to life as wearable art. Founded by Shreya Agarwal, Inkognito Bombay is committed to sustainable practices and crafting each piece with attention to detail. We believe art belongs on the streets, on your walls, and most importantly, on you. Join us in our rebellion against the mundane and express yourself through our unique creations.

Role Description

As a full-time Social Media Associate at Inkognito Bombay, you will be responsible for creating and curating engaging content across our social media platforms. A curious, self-driven Marketing Associate who can blend content strategy with killer execution. You're someone who knows trends but doesn't blindly follow them. You think in visuals, scroll-stopping hooks, and growth metrics. You've got ideas and the skills to bring them to life from grid to reel.

• Plan and execute our content calendar across platforms (Instagram, LinkedIn, Threads, etc.)
• Develop content strategies to increase engagement, brand reach & conversions
• Ideate, script, shoot & edit Reels, Stories, and Carousels
• Use Canva, Procreate/Photoshop for graphic & visual design work
• Edit videos using VN, InShot or similar tools
• Assist with influencer collaborations, event marketing & campaign planning
• Work closely with the founder to grow Inkognito Bombay as a creative, high-impact brand

Qualifications:

• Have 12 years of experience in digital marketing or content creation
• Are fluent in visual storytelling, content trends & social platform formats
• Know how to script witty, brand-relevant content (and love a good pun)
• Are hands-on with Canva, VN/InShot, and either Procreate or Photoshop
• Think analytically: you can track growth, engagement, and performance
• Are comfortable working full-time on-site in Navi Mumbai