Social Media Associate

Job Overview

We are looking for a creative and detail-oriented Social Media Associate to strengthen and maintain our brand's online presence across digital platforms. The ideal candidate will be passionate about content creation, social media trends, audience engagement and storytelling, with the ability to execute impactful social media strategies that enhance brand visibility and engagement.

Responsibilities

• Manage and maintain the brand's social media presence across platforms 

• Research target audiences, industry trends and emerging digital conversations 

• Create engaging content including captions, reels, stories, images and short-form videos 

• Assist in planning and executing social media campaigns and content calendars 

• Develop and maintain an optimal posting schedule to maximize reach and engagement 

• Monitor social media performance, audience insights and engagement metrics 

• Coordinate with internal teams, designers and photographers for content creation 

• Stay updated with platform updates, trends and best practices in social media marketing 

Qualifications

• Postgraduate degree in Marketing, Mass Communication, Media, or a related field 

• Strong written and verbal communication skills 

• Creative mindset with an eye for aesthetics and storytelling 

• Understanding of social media platforms, trends and analytics 

• Ability to multitask, manage timelines and work in a fast-paced environment 

• Basic knowledge of content creation, editing tools and digital marketing is preferred