Role:
We are seeking a dynamic Social Media Strategist (Associate) to drive our digital voice and expand our brand visibility. The ideal candidate will be someone who is in tune with current trends across platforms such as Instagram, Twitter, and YouTube and possesses a deep understanding of the finance and stock market.
Responsibilities:
Content Creation & Management:
- Curate, design, and implement social media campaigns that align with business goals.
- Develop engaging, creative, innovative content for regularly scheduled posts.
- Collaborate with design and writing teams to produce high-quality content.
Analytics & Trend Spotting:
- Monitor and analyze platform metrics to gauge content performance.
- Stay up-to-date with current technologies and trends in social media, design tools, and applications.
Engagement & Outreach:
- Act as the face and voice of campaigns, not shying away from on-camera and voice-over duties.
- Engage with followers, respond to queries in a timely manner, and cultivate follower relationships.
- Collaborate with other departments (customer relations, sales, etc.) to manage reputation and coordinate actions.
Strategy & Planning:
- Develop and execute an optimal posting schedule, considering web traffic and customer engagement metrics.
- Suggest and implement new features to develop brand awareness, like promotions and competitions.
Financial Expertise:
- Break down complex financial topics into engaging and understandable social media content.
- Keep abreast with financial market trends to ensure the content's relevance.
Qualifications:
- Bachelor's degree in Finance, Marketing, Communications, or related field.
- Proven work experience as a Social Media Strategist or Social Media Manager. (Internship experience or personal branding experience will be considered)
- Hands-on experience in content management.
- Experience with doing audience and buyer persona research.
- Familiarity with web design and publishing.
- Ability to deliver creative content (text, image, and video).
- Solid knowledge of SEO, keyword research, and Google Analytics.
- Knowledgeable about the stock market, either through formal education or personal investment experience.
- Exceptional multi-tasking skills.
- Strong written and verbal communication skills.
- 6 months - 1.5 years of experience
Bonus Qualifications:
- Previous experience managing college pages, whether personal or organizational.
- Aspiring or current social media influencer status.
- Advanced degree or certifications in Finance or a related field.
