Job Title: Social Media & Influencer Manager
Location: On-site | Hyderabad
Employment Type: Full Time
CTC: As per industry standards (negotiable for exceptional candidates)
About the Role
We are seeking a Social Media & Influencer Manager to lead organic social media and influencer partnerships across our portfolio of consumer brands, starting with Aniwell. This role will focus on growing brand awareness, driving high-quality user-generated content, and building long-term creator relationships that deliver both trust and performance.
Key Responsibilities
- Manage day-to-day organic social media content across platforms including Instagram and TikTok
- Identify, outreach to, and manage influencers and creators across micro to mid-size tiers
- Plan and execute influencer campaigns, including gifting, briefs, timelines, and deliverables
- Provide creative guidance to creators while maintaining authentic storytelling
- Track influencer performance and maintain a pipeline of high-performing creators
- Repurpose top-performing influencer content for organic and paid social channels
- Monitor social trends, formats, and sounds to keep content fresh and relevant
- Ensure consistent brand voice and messaging across all social platforms
Qualifications
- Proven experience managing brand social media accounts and influencer programs (DTC or consumer brands preferred)
- Strong understanding of short-form video, UGC, and creator-led content
- Experience with creator outreach, deliverable negotiation, and relationship management
- Highly organized with the ability to manage multiple creators and campaigns simultaneously
- Performance-driven mindset with a focus on measurable impact
Nice to Have
- Experience repurposing influencer content for paid advertising
- Familiarity with influencer platforms and analytics tools
- Interest in pets, wellness, or consumer brands
