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Vianaar Homes

Social Media and Communication Manager (GOA)

4-6 Years
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  • Posted 13 hours ago
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Job Description

We are looking for a dynamic, creative, and hands-on Social Media and Communication Manager to lead our digital presence and brand communication. The ideal candidate has prior experience working in a fast-paced startup environment (preferably in a Tier 1 or Tier 2 city) and has independently managed social media for luxury brands. This role calls for a generalist mindset with exposure across content, communication, design, and marketing

Skills required Understanding of the Instagram algorithm, visual and messaging direction.

Location Goa

Roles & Responsibilities

Social Media Strategy & Execution

  • Strategize, plan, and oversee execution of a comprehensive social media calendar across Instagram, LinkedIn, Facebook, and other relevant platforms
  • Ensure platform-wise consistency in tone, visuals, and brand storytelling
  • Track performance, insights, and continuously optimize content

Content & Creative Oversight

  • Oversee end-to-end content creation including graphics, videos, and copy across social media, paid ads, emailers, WhatsApp creatives, and website
  • Own and review copy across all mediums website, social, paid campaigns, emailers, WhatsApp communication, and SEO-related content
  • Guide creative direction while coordinating with designers, videographers, and agencies

Property Shoots & On-ground Execution

  • Oversee property shoots including conceptualization, creative direction, vendor management, on-ground supervision, and post-production coordination

Influencer & Campaign Management

  • Manage influencer collaborations end-to-end: outreach, communication, hosting coordination, and execution
  • Ensure a smooth influencer experience and measurable brand outcomes (stories, posts, reviews, reach, engagement)
  • Plan and execute social media campaigns, especially for hospitality and luxury brands

Communication & Brand Experience

  • Own guest and homeowner communication across WhatsApp and Email, ensuring timely, professional, and on-brand responses
  • Strategize and execute hamper ideation and delivery for homeowners and guests

Preferred Background

  • Atleast 4 years of hands-on social media experience with strong personal content creation exposure (own Instagram/YouTube preferred)
  • Experience working with luxury or hospitality brands
  • Startup experience with the ability to work independently and take ownership
  • Comfortable collaborating across functions design, content, marketing, operations
  • Self-driven, proactive, and execution-focused

More Info

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About Company

Job ID: 137453595